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  • Baxter Finley Barber & Shop

    Founded in 2010, Baxter Finley Barber & Shop is Baxter of California’s flagship barbershop and retail outpost in Los Angeles. Aptly named after the brand’s founder, the shop provides services tailored specifically to men. Designed and built with an old world charm, the shop has restored, Koken “White King” chairs from the early 1900s, reclaimed Douglas ... Read More

  • How To Cocktail Pomades

    Image: Bethany Catherine @bethcath We sat down with our Baxter stylist Whitney Vermeer (@whitneyvermeer) for a tutorial on pomade cocktailing – what it is, why you need to know it, and most importantly, how to do it yourself. Read on below for Pomade Cocktailing 101. Q:  What is cocktailing? Cock-tail-ing (v) A treatment regimen that includes a ... Read More

  • Q&A With Baxter Stylist, Whitney

    We caught up with Baxter star stylist, Whitney Vermeer a fellow Minnesotan from an award-winning salon to gain some knowledge of men’s hair from a woman’s perspective. This girl wields clippers like a boss – she’ll force you to consider the ladies next time you’re freshening your fade. Baxter: Hi Whitney! Let’s start with the basics. ... Read More

  • 5 Styling Tips from Baxter Finley barber Frank

    Baxter Finley Barber & Shop barber Frank Sariles spoke to Birchbox about his favorite tips & tricks when it comes to styling your hair, picking products and visiting your barber. 1. Start styling hair soon after showering – the earlier you start styling your hair, the easier it will be, and the more control you’ll have. At ... Read More

  • StreetStyle at Baxter Finley Barber & Shop

    Get to know some of the guys who visit our barbershop in West Hollywood, Baxter Finley Barber & Shop, and read up on the trends that inspire them and the products they use to style their cuts. Who he is: Anh. Works at LiveNation. Music-lover, concert-goer. Classically trained pianist. What he calls his style: “In transition… Going from ... Read More

  • #BaxterStyleIcons: Behind The Scenes

    Straight from the Baxter Finley Barber & Shop in LA, our Artistic Ambassador, Matthew Morris created original, modern looks on a handful of Baxter men we’ve chosen as our style icons. All of our #BaxterStyleIcons are repping a different hairstyle, using tried and tested Baxter products. Below is an insider’s look at what went on ... Read More

  • Celebrating #BaxterDads

    Father’s Day is a very special time here at Baxter of California.  For us, it’s about celebrating the unique relationship between a father and son. The importance of grooming is passed on from generation to generation, introduced by dad at a young age. To celebrate #BaxterDads, we spent the day at Baxter Finley Barber & ... Read More

  • How To Blow Dry In 5 Easy Steps

    Blow drying your hair is one of the best known tricks of the trade for extending the shelf life of your style. Whether it’s a gravity-defying pompadour or a sleek side part, a little pre-planning and a good bit of heat will do wonders for preserving your coif all day long. Our Baxter stylist Nicolas ... Read More

  • Introducing #BaxterDads

    We’re celebrating Father’s Day and #BaxterDads this year with a special video of five father-son duos. We spent the day at Baxter Finley Barber & Shop while the dads and sons got groomed together, and heard from them how grooming plays an important part in their father-son bond. Watch below: Read More