An exploration of California and the Baxter way of life

Baxter Culture

Resident Q&A: River Jordan’s Work

You may have already met River Jordan in our last post, or, if you’re local and were lucky enough to make it to our last “Baxter In Residence” event at the Shop, you likely had a chance to party with the LA-based photographer there. River was the 2nd artist to showcase their work at Baxter In Residence, ...


Resident Spotlight: River Jordan

As a brand born from our founder Baxter Finley’s independent spirit, we’re inspired by individuals who venture beyond the ordinary, pursue their passions, and live their lives true. One such individual is River Jordan, an LA-based photographer we invited to showcase some pieces from his ongoing Salt & Sea project at our Baxter In Residence series—a bi-monthly collaboration and ...

Read More

Welcome To The Clay Effect

Introducing the latest product innovation from Baxter of California—Clay Effect Style Spray. This revolutionary texturizing spray leaves hair with a strong hold, texture-rich, matte finish similar to our best-selling Clay Pomade. Product Attributes Adds thickness to hairstyles, helps control frizz, and helps achieve that dry, gritty, lived-in, worked-through look. The lightweight formula features castor and jojoba ...

Read More

Celebrating Dads Who Live Life True

Father’s Day is a big deal for us here at Baxter of California. Much like grooming, it’s rooted in tradition. And while different cultures and nationalities have their own unique traditions when it comes to celebrating their Dads, every one of them has that one thing in common – whether it’s in LA, throughout the country, ...

Read More