This year marks our golden anniversary. 50 years of providing men with premium grooming solutions. It began with a single product built out of California necessity by our founder Baxter Finley: Super Shape, a men’s skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough became the start of a revolution.
In the years since, Baxter of California has pioneered a comprehensive range of products tailored to a man’s needs. Our products are tried, tested and true, from our Baxter Finley Barber & Shop to outpost across the globe.
We are dedicated to elevating the craft of men’s grooming by combining the best of our legacy with science, nature and modern craftsmanship. This is the evolution of men’s grooming. This is Baxter of California.