An exploration of California and the Baxter way of life

Baxter Style Guide

Here’s the Verdict on Man Buns

The man bun—a look we sort of never thought would last, something reserved for guys who also never leave home without a leather jacket, a motorcycle, and lots of rings. But it only seems to be getting more widespread. It’s true that the “ungroomed” look for men’s grooming has been in for a while, but ...


Grooming to Live Life True

Los Angeles is a town of dreamers and dream chasers. Come for the weather; stay to find yourself. This sprawling city encompasses people of all different backgrounds and identities, lifestyles and hustles, and it’s the only place we know of where driving an hour in any direction can land you at the beach, the mountains, ...

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Resident Q&A: River Jordan’s Work

You may have already met River Jordan in our last post, or, if you’re local and were lucky enough to make it to our last “Baxter In Residence” event at the Shop, you likely had a chance to party with the LA-based photographer there. River was the 2nd artist to showcase their work at Baxter In Residence, ...

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Resident Spotlight: River Jordan

As a brand born from our founder Baxter Finley’s independent spirit, we’re inspired by individuals who venture beyond the ordinary, pursue their passions, and live their lives true. One such individual is River Jordan, an LA-based photographer we invited to showcase some pieces from his ongoing Salt & Sea project at our Baxter In Residence series—a bi-monthly collaboration and ...

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