Clay Pomade

Firm Hold / Matte Finish Hair Styling Pomade for Men
Paraben-free hair styling clay pomade infused with naturally-derived ingredients such as clay and beeswax. Clay Pomade texturizes and molds hair into place to deliver a strong, yet pliable hold.

2 oz / 60ml

Through August and September – 10 Golden Clay Pomades created with LA Artist Aaron Axelrod will be randomly put into orders from

If you find one, Post on Social with the #Strikegold and @baxterofca, and you will Strike Gold and win a genuine 22k Gold drip art piece.

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Why you'll love it:




  • HAIR TYPES: Straight, Thick, Wavy
  • HAIR STYLES: Pompadour
  • Men's Health Grooming Award for Best Styling Product
  • 2012 Details Reader's Choice Award for Best Hair Wax
  • 2018 The Manual Grooming Award for Best Hair Clay
  • Put a fingernail-sized amount into the palm of your hand and rub palms together to warm and emulsify the pomade.
  • Apply evenly throughout damp or dry hair with fingertips.
  • Apply product to wet hair for a wet-look finish, or to dry hair for a natural look with less definition.
  • Use more product for increased hold and style.
  • Run a comb through hair for a more finished look.

Customer Reviews

Clay Pomade is rated 4.3 out of 5 by 112.
Rated 5 out of 5 by from Best hold I’ve had Love this stuff, been using it for years. It’s holds and is matte! Perfect
Date published: 2020-09-12
Rated 1 out of 5 by from Smells HORRIBLE!! I don't know how anyone would want this in their hair. It smells like intense black licorice. Also, no one from customer service will respond to my emails or answer the phone.
Date published: 2017-04-01
Rated 5 out of 5 by from Amazing product! Out of all the hair pomades I've used - from American Crew, Bumble & Bumble, to Le Labo (recently), Baxter of California's Clay Pomade is still hands down the best product in the game. It's so easy to use, smells good, holds well and lasts quite some time. I usually go back and forth between this and the cream pomade as to ensure that my hair does not get too used to either product.
Date published: 2018-02-20
Rated 5 out of 5 by from Awesome!!! Awesome hair styling product!!!! Exceptional delivery!!!
Date published: 2021-08-02
Rated 1 out of 5 by from Poor Product Used to really like this stuff but they have changed it and now it’s not very good at all. It’s more greasy, less matte, and the lid on the jar didn’t close properly.
Date published: 2020-08-14
Rated 3 out of 5 by from Need a lot This is a clay so the texture is great and it doesn't leave my hair greasy or shiny. Just know that you need to use A LOT if you have long hair like mine. Way more than you would if you're used to using a wax or pomade. Not bad but not as strong of a hold as I would've liked. I received a free product in exchange for my honest review through Influenster.
Date published: 2017-02-08
Rated 4 out of 5 by from Great pomade but will make your hair greasy It does not make your hair greasy right away but after a day it will. And I also found out that I started having way more dandruffs than I did before using this. However it does have great hold and make it effortless to style your pompadour or quiff. Your hair will pretty much stay up all day and it is easy to re-style your hair the next morning.
Date published: 2017-07-05
Rated 1 out of 5 by from Terrible product! I bought this product thinking it was going to be great. It isn’t. A hair product that you have to have instructions to use, is a failed product. And even when you follow said instructions, you still have a product that provides no hold, and that leaves a chunk in your hair.
Date published: 2019-02-06
Rated 3 out of 5 by from Not the Best Baxter Pomade I found this pomade to be difficult to apply given its thick consistency. It was also made my hair rather hard and was not necessarily easy to wash out. Baxter has better pomade's in my opinion. If you need your hair to stay in position, this might be the right product for you, otherwise I would recommend another one.
Date published: 2017-01-26
Rated 4 out of 5 by from Good Stuff...terrible customer service The product was perfect. Hold and forms easily. Wish I had discovered this before I tried so many other products. The only issue I had was with trying to track my package. It seemed like no one could tell me where it was. Eventually it was delivered. But next time I'll just go to Ulta and buy it in the store.
Date published: 2018-08-27
Rated 4 out of 5 by from Not bad This product is fairly good.The hold is good and it has the matte finish that some prefer over shine. The smell isn’t to strong either which is good, the only problem for me is that it leaves residue in my hair after I apply it making it look like I have dandruff. Other than that it’s not a bad product at all
Date published: 2018-02-18
Rated 5 out of 5 by from The best matte finish hair product I've tried every product on the market, looking for something with good pliability but without the shiny/heavy product look, and Clay Pomade is the best matte finish hair product ever. It's effective, lightweight, low shine and does not dry up. One bottle also lasts an extraordinarily long time.
Date published: 2018-02-21
Rated 4 out of 5 by from Hard hold but natural look This product provides a hard stiff hold to last throughout the day. The best part is the natural look it gives off with its matte finish. I really like the look this gives if youre looking for a more firm texture and hold. I received this item as a gift for testing by Baxter of California.
Date published: 2017-02-22
Rated 4 out of 5 by from The clay pomande is great The clay pomade is great. I used to use American crew fiber but I think this is a better product for my hairstyle and look. My only knock is that they offer you free product to sample but it didn’t come. Can’t complain too much since it didn’t pay for it by why offer it if it won’t ship?
Date published: 2018-12-10
Rated 5 out of 5 by from Great hold with low shine! Love the clay pomade. It has a strong hold with a matte finish so that you can form your hair without looking like you have product. Also doesn't flake so it doesn't look like you have dandruff. Have used lots of other products to form my hair before, and so far this is the best.
Date published: 2018-02-20
Rated 4 out of 5 by from Solid hold comes out easy too! Received this about a month ago having never used a pomade before, and I'm impressed with the hold and easy of use. It goes in super easy and washes out even easier. I did find that I needed more pomade than Baxter suggested. I received this product free for an honest review.
Date published: 2017-02-11
Rated 4 out of 5 by from Would be best Pomade ever...IF.. I love this stuff, I've tried everything from Baxter, liked it all, but nothing does the job like this product. My ONLY issue, is why doesn't it smell like the rest of the line? if this had that sweet citrus scent it would be a perfect product. Hopefully they change it one day.
Date published: 2018-03-27
Rated 5 out of 5 by from I love this wax This is my favorite hair product from Baxter. I have thick hair, so it gets unruly, but this wax is great. It keeps my hair in place all day and I never need to reapply. Some may not like the smell, but I enjoy it. Ireceived this product complimentary for testing purposes.
Date published: 2017-02-22
Rated 5 out of 5 by from Great hold & super natural looking. I am writing this for my husband, but he loves this product! He doesn't spend a lot of time on his hair, and doesn't like it to look over done or super shiny and stiff. This is perfect for him to just smooth out the front of his hair, and gives the perfect amount of hold.
Date published: 2017-01-30
Rated 5 out of 5 by from A-Awesome If you’re looking for a quality product that doesn’t look greasy, doesn’t weigh your hair down and smells great, look no further. Worth every penny! I have thick wavy hair but this makes my hair soft and manageable. The best product I have ever used. 10-STARS from me.
Date published: 2019-01-14
Rated 5 out of 5 by from Matte mop I like this pomade because it leaves a matte finish. I hate hair products that leave my hair feeling greasy or weighed down. This pomade leaves my hair with an excellent texture without leaving any nasty build up. I received the product free for testing purposes.
Date published: 2017-02-09
Rated 5 out of 5 by from No Crust! This stuff is awesome. I've been looking for a product to help hold my thick hair but with out that crusty "Jersey Shore" look. I've received this product to test out from Influenster and have been so happy. I will definitely get this product for years to come!
Date published: 2017-01-18
Rated 5 out of 5 by from Ease of use The Clay Pomade was introduced to me recently. It is the type of product that I had been missing for a long time. It is durable and long lasting. It keeps your hair looking great all day. I can't say enough about how how impressed I am with the Clay Pomade.
Date published: 2018-02-21
Rated 5 out of 5 by from Best Product I've been using this for about 3 years now. It's the only product that has the ability to hold my hair all day long. I have fine hair that tends to do it's own thing when not using this pomade! Lasts me about 2-3 months of almost daily use.
Date published: 2018-02-15
Rated 2 out of 5 by from Uncomfortable application I think this product is more suited to individuals with oily hair, because this is very drying and hard to smooth through you hair. I was not a fan of the scent, either. I received this as a free sample in exchange for my honest review.
Date published: 2017-02-13
Rated 5 out of 5 by from Outstanding product and highly rated for a reason. You get the best of both worlds with this. You get the firm hold, matte finish, and great texture of a Clay, as well as, the ability to shape a clean and polished look like a Pomade. You only need a little bit added to dry hair to style.
Date published: 2021-05-20
Rated 5 out of 5 by from Strong all day hold This pomade is awesome. Strong all day hold - never issues with my hair holding throughout the day. I do find it quite difficult to wash out but that is expected from any clay pomade that is not water based. A must try. Worth the money.
Date published: 2018-02-19
Rated 2 out of 5 by from Mostly poor experience... This provides a light hold at most, and if you use more than a tiny amount, it quickly becomes greasy, and still not a firm hold. At best, it gives your hair a bit of life, but really not a firm hold or a matte finish. Disappointing.
Date published: 2021-02-18
Rated 5 out of 5 by from Awesome!!! A friend of mine got me this item to keep my hair in place let me just say I on in love normally I don’t try new products for my hair but my bestie said try it it’s the best and boy was she right please all try this clay pomade
Date published: 2018-02-15
Rated 5 out of 5 by from Perfect in humid weather It's a great product: perfect to texture my hair, combed over or slightly spiky. It's not shiny. I love how it holds, even in humid weather condition. The only downside is that you need to shampoo twice to get rid of it.
Date published: 2018-02-24
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