Clay Pomade

Firm Hold / Matte Finish Hair Styling Pomade for Men
Paraben-free hair styling clay pomade infused with natural, ethically-sourced ingredients such as clay and beewax. Clay Pomade texturizes and molds hair into place to deliver a strong, yet pliable hold.

2 oz / 60ml

Deliver to Me Every


In Stock



Why you'll love it:




  • HAIR TYPES: Straight, Thick, Wavy
  • HAIR STYLES: Pompadour
  • Men's Health Grooming Award for Best Styling Product
  • 2012 Details Reader's Choice Award for Best Hair Wax
  • 2018 The Manual Grooming Award for Best Hair Clay
  • Put a fingernail-sized amount into the palm of your hand and rub palms together to warm and emulsify the pomade.
  • Apply evenly throughout damp or dry hair with fingertips.
  • Apply product to wet hair for a wet-look finish, or to dry hair for a natural look with less definition.
  • Use more product for increased hold and style.
  • Run a comb through hair for a more finished look.

Customer Reviews

Clay Pomade is rated 4.3 out of 5 by 105.
Rated 5 out of 5 by from Awesome hair care This pomade give to my hair a diferent style and great texture , I get all result that I want in my hair and the most important don't producing dandruff. I received this product complimentary for testing purposes.
Date published: 2017-02-12
Rated 5 out of 5 by from Great product! Love the final result after using I bought this product after a lot of research on hair products. Does not take much to give me the desired finish on my hair. I have very thick hair. I love the matte finish that this provides and it lasts all day even with the wind. It does allow for adjusting and fixing throughout the day as well! I also love that it provides hold, but your hair isn’t frozen into place so it still feels more natural. Only negative if I could even call it that is the scent. It smells very earthy which is not my favorite, but you only smell it if you open the container and hold it up to your nose.
Date published: 2019-02-09
Rated 5 out of 5 by from Great matte pomade The clay pomade provides great hold with low shine. my hair thin and dark so anything with shine looks wet or greasy; this does not. my current cut is short on the sides and long on top. it smooths the sides down for a clean look. on the top i can comb it for a pompadour, leave it messy or style it up. Great all day hold. You can create a clean look for the day then mess it up a little later without reapplying. sometimes i use another product first then fine tune and clean up the look with this.
Date published: 2014-06-13
Rated 1 out of 5 by from New formula not good I’ve been buying clay pomade from Baxter for years. I noticed that recently changes were made, particularly with the texture of the pomade itself. Both the matte effect and the hold that converted me to this product are longer there. Hope the old formula is brought back, because I’m seeing these 1 Star ratings on most of Baxter’s styling products ever since the changes.
Date published: 2020-03-16
Rated 5 out of 5 by from Tame This Mane I generally keep my hair pretty short and use product with less hold. However, now that I haven’t been able to get a haircut for several weeks and needed one ever before the quarantine, I started using this pomade. It’s got a great matte hold without clumping or buildup and texturizes well. It washes out easily, though maybe only 90% with just water. I have thick wavy hair, and this pomade has held it nicely in shape. I may stop getting my hair cut so short.
Date published: 2020-04-12
Rated 5 out of 5 by from Great natural look I’m using this product for past 3 months and find this one the best pomade our there in market. I’ve probably used more than 20 pomades and this is the best from all of them.
Date published: 2019-05-19
Rated 5 out of 5 by from My new favorite pomade As someone who pays around $40-60 for a fitted haircut, it's important that my hair products do some heavy lifting to keep my hair looking great. This pomade definitely achieves that. This pomade keeps my hair firmly in place and has a light natural scent so it doesn't get annoying if you have to wear it everyday or doesn't conflict with your cologne. Thumbs up!
Date published: 2017-01-23
Rated 5 out of 5 by from The Go to Product I switched to this product after using the american crew fiber for a few years. This stuff blows out any other product. The product has a good firm hold that also leaves a perfect matte finish in your hair. I can achieve any style I want. Perfect for any hairstyle and smells amazing.
Date published: 2018-02-20
Rated 1 out of 5 by from Will stay in your hair forever It was a great application... until it came time to shower. I thought something was funny the moment I put shampoo on and it did not foam. I went through 3 washes and the stuff is still in my hair. I will have to see how long it takes for this stuff to come out but I am never purchasing this product again. I would ask for a full refund if I could.
Date published: 2019-07-03
Rated 5 out of 5 by from The Best Pomade Out of the four that Baxter of California make I prefer this one over hard water and hard cream. The matte look is very nice and is easy to sculpt with. It provides a better hold than my favorite, the cream pomade. A little bit goes a long way which is good because it doesn't feel like you're wasting it. It's really allowed me to experiment with different styles. I received this product as a promotion though Influenster.
Date published: 2017-01-20
Rated 4 out of 5 by from Great hold and malleability The product works great, it gives awesome hold and a nice texture to my hair (which is extremely straight and quite unruly), it helps a lot with styling the finish is completely matte, maybe some like a little bit of shine but it's completely fine in my case. I recommend it for anyone who can't style their hair most of the days. I got this product for free for reviewing purposes through Influenster.
Date published: 2017-01-27
Rated 1 out of 5 by from No Clay in this Pomade! My stylist used this on me today, and though it didn't do anything negative, I looked up the ingredients on the web -- first ingredient is PETROLEUM :( Not a drop of clay as far as the ingredient list (and it's long).
Date published: 2019-02-28
Rated 5 out of 5 by from My go to This was my first product that made me fall in love with baxter and try other products. The scent is amazing its mild and earthy if that makes sense. Application is easiy and u need to use really small amount. It lasts the whole day and i can depend on it and as for washing it out it only needs a gentle shampoo to get it all out. Simply love it
Date published: 2017-05-30
Rated 5 out of 5 by from My favorite pomade This is the first and only clay I've bought for my hair, and I'm okay with that because I love it. I have fine, short blonde hair and this gives me good texture and hold. The scent is awesome as well. My one hang up: it's very overpriced. Two ounces for $22 is just way too expensive. It's going to be hard to make myself repurchase this
Date published: 2018-02-27
Rated 5 out of 5 by from Great Matte Look I have a faux-hawk and I hate having shiny hair. I like my hair to look like I just woke up out of bed, yet have a perfectly styled hairdo lol. With this clay pomade I get the look I want without any grease or shine and a little goes a long way ! I highly recommend! I received this product complimentary for testing purposes.
Date published: 2017-02-23
Rated 5 out of 5 by from EXCELLENT! I tried this product last week to go to a party, it was an excellent choice, it just lasted all night and gave the matte touch I was looking for. Everyone asked me what product it was because they were curious to see me so well. received this product complimentary for testing purposes. Thanks Baxter, YOUR ROCK!!!
Date published: 2017-01-29
Rated 5 out of 5 by from Great hold without looking greasy A little goes a long way with this Baxter product. It's hold lasts basically all day and it holds my hair in a way that separates without 'chunking' it too much. Of all the pomades I have tried by Baxter this was the most versatile in terms of styling, hands down would recommend this product to others.
Date published: 2018-02-28
Rated 5 out of 5 by from Nothing compares. I’ve been using the Clay Pomade for about 3 years and I am confident in saying there is no better hair product available. I used to have to cocktail three different products (all of which ended up costing more in total than the clay pomade) just to achieve something close to what I get with this godsend. Don’t hesitate: order today, thank me (or the people at Baxter, whatever) later.
Date published: 2019-03-05
Rated 5 out of 5 by from Good Hold The clay pomade held my hair in place all day. I have to wear a hat at work and the products I used before would not keep my hair styled throughout the day as I took my hat of and put it back on. The clay pomade is the first product I used that kept my hair styled all day. It was a great find.
Date published: 2018-03-27
Rated 5 out of 5 by from Great hold, no shine I love the finish of this product, it definitely keeps my hair in place without being too heavy or giving that ugly gel-hair texture. You put it in and forget it's there. Love it! I got this as a free gift from influenster in exchange for this review, but this is an honest review!
Date published: 2017-02-23
Rated 5 out of 5 by from Great product! This is the pomade for me if I still want a strong hold but not too much shine. The matte look is a good alternative to the natural or shiny hair look. The smell is a bit different than I would like but it's not horrible. Besides that, definitely love using this product!
Date published: 2017-01-19
Rated 3 out of 5 by from Not matte It has good hold but the texture of the product is more oily and greasier than other clay products. It doesn’t give a matte finish and will make your hair shinier than other products. It’s the beeswax. I won’t be buying again. The Matt finish is somewhat misleading
Date published: 2020-06-24
Rated 1 out of 5 by from Smell is pungent and can't trace its expiry date I bought the Clay Pomade on Monday and the product has no description of its manufacturing and expiration date. I sent an email to BoC but haven't received any response till now. The smell is very pungent and the product is greasy and does not get off the hands/palms. It doesn't seem to be of adequate quality. Please help.
Date published: 2017-11-01
Rated 4 out of 5 by from Great product i would safely say that it is worth the 20$ price. When i got it to my hair i immediately knew that i had to do with a quality, efficient and overall good product
Date published: 2016-06-08
Rated 1 out of 5 by from Very drying and hair falling out The product is drying and smells bad. Also hair is falling out because of the product.
Date published: 2020-02-07
Rated 1 out of 5 by from Smells HORRIBLE!! I don't know how anyone would want this in their hair. It smells like intense black licorice. Also, no one from customer service will respond to my emails or answer the phone.
Date published: 2017-04-01
Rated 5 out of 5 by from Amazing product! Out of all the hair pomades I've used - from American Crew, Bumble & Bumble, to Le Labo (recently), Baxter of California's Clay Pomade is still hands down the best product in the game. It's so easy to use, smells good, holds well and lasts quite some time. I usually go back and forth between this and the cream pomade as to ensure that my hair does not get too used to either product.
Date published: 2018-02-20
Rated 1 out of 5 by from Terrible product! I bought this product thinking it was going to be great. It isn’t. A hair product that you have to have instructions to use, is a failed product. And even when you follow said instructions, you still have a product that provides no hold, and that leaves a chunk in your hair.
Date published: 2019-02-06
Rated 3 out of 5 by from Need a lot This is a clay so the texture is great and it doesn't leave my hair greasy or shiny. Just know that you need to use A LOT if you have long hair like mine. Way more than you would if you're used to using a wax or pomade. Not bad but not as strong of a hold as I would've liked. I received a free product in exchange for my honest review through Influenster.
Date published: 2017-02-08
Rated 4 out of 5 by from Great pomade but will make your hair greasy It does not make your hair greasy right away but after a day it will. And I also found out that I started having way more dandruffs than I did before using this. However it does have great hold and make it effortless to style your pompadour or quiff. Your hair will pretty much stay up all day and it is easy to re-style your hair the next morning.
Date published: 2017-07-05
  • y_2021, m_1, d_18, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_105
  • loc_en_US, sid_PPDBOC838364004019, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_baxterofcalifornia
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 59ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product