Clay Pomade

Firm Hold / Matte Finish hair styling pomade


Award-winning and customer-favorite men's hair styling Clay Pomade separates, defines and molds hair in place to deliver a strong, pliable hold all day long. Infused with natural ingredients such as clay and beeswax, the texturizing, paraben-free pomade works for any men's hairstyle. Baxter of California pomades can be mixed and matched to achieve a multitude of looks & hair styles.

Men's Health Grooming Award for Best Styling Product

Details Reader's Choice Award for Best Hair Wax

The Manual Grooming Award for Best Hair Clay

  • 2 oz / 60 ml

Deliver to Me Every


In Stock



Why you'll love it:

Perfect for cool, undone styles

Matte, Pliable hold so hair isn't stiff

Texturizes hair without any shine

$23 / 2 oz

Product Details

  • Put a fingernail-sized amount into the palm of your hand and rub palms together to warm and emulsify the pomade.
  • Apply evenly throughout damp or dry hair with fingertips.
  • Apply product to wet hair for a wet-look finish, or to dry hair for a natural look with less definition.
  • Use more product for increased hold and style.
  • Run a comb through hair for a more finished look.

Customer Reviews

Clay Pomade is rated 4.6 out of 5 by 83.
Rated 5 out of 5 by from Awesome hair care This pomade give to my hair a diferent style and great texture , I get all result that I want in my hair and the most important don't producing dandruff. I received this product complimentary for testing purposes.
Date published: 2017-02-12
Rated 5 out of 5 by from My new favorite pomade As someone who pays around $40-60 for a fitted haircut, it's important that my hair products do some heavy lifting to keep my hair looking great. This pomade definitely achieves that. This pomade keeps my hair firmly in place and has a light natural scent so it doesn't get annoying if you have to wear it everyday or doesn't conflict with your cologne. Thumbs up!
Date published: 2017-01-23
Rated 5 out of 5 by from The Go to Product I switched to this product after using the american crew fiber for a few years. This stuff blows out any other product. The product has a good firm hold that also leaves a perfect matte finish in your hair. I can achieve any style I want. Perfect for any hairstyle and smells amazing.
Date published: 2018-02-20
Rated 1 out of 5 by from Smell is pungent and can't trace its expiry date I bought the Clay Pomade on Monday and the product has no description of its manufacturing and expiration date. I sent an email to BoC but haven't received any response till now. The smell is very pungent and the product is greasy and does not get off the hands/palms. It doesn't seem to be of adequate quality. Please help.
Date published: 2017-11-01
Rated 5 out of 5 by from The Best Pomade Out of the four that Baxter of California make I prefer this one over hard water and hard cream. The matte look is very nice and is easy to sculpt with. It provides a better hold than my favorite, the cream pomade. A little bit goes a long way which is good because it doesn't feel like you're wasting it. It's really allowed me to experiment with different styles. I received this product as a promotion though Influenster.
Date published: 2017-01-20
Rated 4 out of 5 by from Great hold and malleability The product works great, it gives awesome hold and a nice texture to my hair (which is extremely straight and quite unruly), it helps a lot with styling the finish is completely matte, maybe some like a little bit of shine but it's completely fine in my case. I recommend it for anyone who can't style their hair most of the days. I got this product for free for reviewing purposes through Influenster.
Date published: 2017-01-27
Rated 5 out of 5 by from My go to This was my first product that made me fall in love with baxter and try other products. The scent is amazing its mild and earthy if that makes sense. Application is easiy and u need to use really small amount. It lasts the whole day and i can depend on it and as for washing it out it only needs a gentle shampoo to get it all out. Simply love it
Date published: 2017-05-30
Rated 5 out of 5 by from My favorite pomade This is the first and only clay I've bought for my hair, and I'm okay with that because I love it. I have fine, short blonde hair and this gives me good texture and hold. The scent is awesome as well. My one hang up: it's very overpriced. Two ounces for $22 is just way too expensive. It's going to be hard to make myself repurchase this
Date published: 2018-02-27
Rated 5 out of 5 by from Great Matte Look I have a faux-hawk and I hate having shiny hair. I like my hair to look like I just woke up out of bed, yet have a perfectly styled hairdo lol. With this clay pomade I get the look I want without any grease or shine and a little goes a long way ! I highly recommend! I received this product complimentary for testing purposes.
Date published: 2017-02-23
Rated 5 out of 5 by from EXCELLENT! I tried this product last week to go to a party, it was an excellent choice, it just lasted all night and gave the matte touch I was looking for. Everyone asked me what product it was because they were curious to see me so well. received this product complimentary for testing purposes. Thanks Baxter, YOUR ROCK!!!
Date published: 2017-01-29
Rated 5 out of 5 by from Great hold without looking greasy A little goes a long way with this Baxter product. It's hold lasts basically all day and it holds my hair in a way that separates without 'chunking' it too much. Of all the pomades I have tried by Baxter this was the most versatile in terms of styling, hands down would recommend this product to others.
Date published: 2018-02-28
Rated 5 out of 5 by from Good Hold The clay pomade held my hair in place all day. I have to wear a hat at work and the products I used before would not keep my hair styled throughout the day as I took my hat of and put it back on. The clay pomade is the first product I used that kept my hair styled all day. It was a great find.
Date published: 2018-03-27
Rated 5 out of 5 by from Great hold, no shine I love the finish of this product, it definitely keeps my hair in place without being too heavy or giving that ugly gel-hair texture. You put it in and forget it's there. Love it! I got this as a free gift from influenster in exchange for this review, but this is an honest review!
Date published: 2017-02-23
Rated 5 out of 5 by from Great product! This is the pomade for me if I still want a strong hold but not too much shine. The matte look is a good alternative to the natural or shiny hair look. The smell is a bit different than I would like but it's not horrible. Besides that, definitely love using this product!
Date published: 2017-01-19
Rated 4 out of 5 by from Great product i would safely say that it is worth the 20$ price. When i got it to my hair i immediately knew that i had to do with a quality, efficient and overall good product
Date published: 2016-06-08
Rated 1 out of 5 by from Smells HORRIBLE!! I don't know how anyone would want this in their hair. It smells like intense black licorice. Also, no one from customer service will respond to my emails or answer the phone.
Date published: 2017-04-01
Rated 5 out of 5 by from Amazing product! Out of all the hair pomades I've used - from American Crew, Bumble & Bumble, to Le Labo (recently), Baxter of California's Clay Pomade is still hands down the best product in the game. It's so easy to use, smells good, holds well and lasts quite some time. I usually go back and forth between this and the cream pomade as to ensure that my hair does not get too used to either product.
Date published: 2018-02-20
Rated 3 out of 5 by from Need a lot This is a clay so the texture is great and it doesn't leave my hair greasy or shiny. Just know that you need to use A LOT if you have long hair like mine. Way more than you would if you're used to using a wax or pomade. Not bad but not as strong of a hold as I would've liked. I received a free product in exchange for my honest review through Influenster.
Date published: 2017-02-08
Rated 4 out of 5 by from Great pomade but will make your hair greasy It does not make your hair greasy right away but after a day it will. And I also found out that I started having way more dandruffs than I did before using this. However it does have great hold and make it effortless to style your pompadour or quiff. Your hair will pretty much stay up all day and it is easy to re-style your hair the next morning.
Date published: 2017-07-05
Rated 3 out of 5 by from Not the Best Baxter Pomade I found this pomade to be difficult to apply given its thick consistency. It was also made my hair rather hard and was not necessarily easy to wash out. Baxter has better pomade's in my opinion. If you need your hair to stay in position, this might be the right product for you, otherwise I would recommend another one.
Date published: 2017-01-26
Rated 4 out of 5 by from Not bad This product is fairly good.The hold is good and it has the matte finish that some prefer over shine. The smell isn’t to strong either which is good, the only problem for me is that it leaves residue in my hair after I apply it making it look like I have dandruff. Other than that it’s not a bad product at all
Date published: 2018-02-18
Rated 4 out of 5 by from Good Stuff...terrible customer service The product was perfect. Hold and forms easily. Wish I had discovered this before I tried so many other products. The only issue I had was with trying to track my package. It seemed like no one could tell me where it was. Eventually it was delivered. But next time I'll just go to Ulta and buy it in the store.
Date published: 2018-08-27
Rated 5 out of 5 by from The best matte finish hair product I've tried every product on the market, looking for something with good pliability but without the shiny/heavy product look, and Clay Pomade is the best matte finish hair product ever. It's effective, lightweight, low shine and does not dry up. One bottle also lasts an extraordinarily long time.
Date published: 2018-02-21
Rated 4 out of 5 by from Hard hold but natural look This product provides a hard stiff hold to last throughout the day. The best part is the natural look it gives off with its matte finish. I really like the look this gives if youre looking for a more firm texture and hold. I received this item as a gift for testing by Baxter of California.
Date published: 2017-02-22
Rated 5 out of 5 by from Great hold with low shine! Love the clay pomade. It has a strong hold with a matte finish so that you can form your hair without looking like you have product. Also doesn't flake so it doesn't look like you have dandruff. Have used lots of other products to form my hair before, and so far this is the best.
Date published: 2018-02-20
Rated 4 out of 5 by from Solid hold comes out easy too! Received this about a month ago having never used a pomade before, and I'm impressed with the hold and easy of use. It goes in super easy and washes out even easier. I did find that I needed more pomade than Baxter suggested. I received this product free for an honest review.
Date published: 2017-02-11
Rated 4 out of 5 by from Would be best Pomade ever...IF.. I love this stuff, I've tried everything from Baxter, liked it all, but nothing does the job like this product. My ONLY issue, is why doesn't it smell like the rest of the line? if this had that sweet citrus scent it would be a perfect product. Hopefully they change it one day.
Date published: 2018-03-27
Rated 5 out of 5 by from I love this wax This is my favorite hair product from Baxter. I have thick hair, so it gets unruly, but this wax is great. It keeps my hair in place all day and I never need to reapply. Some may not like the smell, but I enjoy it. Ireceived this product complimentary for testing purposes.
Date published: 2017-02-22
Rated 5 out of 5 by from Great hold & super natural looking. I am writing this for my husband, but he loves this product! He doesn't spend a lot of time on his hair, and doesn't like it to look over done or super shiny and stiff. This is perfect for him to just smooth out the front of his hair, and gives the perfect amount of hold.
Date published: 2017-01-30
Rated 5 out of 5 by from Matte mop I like this pomade because it leaves a matte finish. I hate hair products that leave my hair feeling greasy or weighed down. This pomade leaves my hair with an excellent texture without leaving any nasty build up. I received the product free for testing purposes.
Date published: 2017-02-09
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