Daily Fortifying Shampoo 16 oz

Repairs and Clenses Scalp and Hair / All Hair Types
This nutrient-enriched shampoo is the first step in our shampoo and conditioner “Strengthening System.” Coconut extract delivers natural nutrients essential for healthy hair growth and acts as a remedy for dry scalp, while wheat protein and vitamin E repair and cleanse without drying.

16 oz / 473 ml

Deliver to Me Every


In Stock



Why you'll love it:

Promotes healthy hair growth

Repairs and cleanses without drying

Invigorating mint sensation

  • Suitable for all hair types
  • Promotes hair manageability & body
  • Features an invigorating mint sensation that not only tingles throughout your routine but leaves your hair smelling fresh and clean
  • Paraben-Free
  • Follow with Daily Fortifying Conditioner
  • Apply throughout hair, massaging into the scalp.
  • Rinse thoroughly.
  • Repeat if necessary.

Customer Reviews

Daily Fortifying Shampoo is rated 3.7 out of 5 by 87.
Rated 3 out of 5 by from Cheaper Formula This shampoo is still OK and I still use it, but I'm very disappointed in the formula change. There was nothing wrong with the Daily Protein Shampoo and this definitely is not an improved formula. Several higher quality ingredients have been removed from this formula, which now contains rubbing alcohol. You removed peppermint and tea tree oil, which helped my scalp. At this price point, there's no reason to remove those ingredients. I won't buy this again. Bring back DPS.
Date published: 2018-11-19
Rated 1 out of 5 by from Horrible experience Absolutely horrific customer service, not treated as a valued customer; product is only marginal, overpriced and underperformed; bought to keep my hair from drying out but found it worked only sometimes, no improvement which shouldn't happen for something that costs this much. I will not be supporting a L'Oreal company again, have been burned by their careless care too many times.
Date published: 2020-11-30
Rated 2 out of 5 by from Too expensive I used to love baxter. It was the only line I used. After L’Oréal acquired it, all the prices got jacked up. I understand you have to make a profit but the 8oz shampoo is more expensive than the 10 oz used to be. It’s always been a luxury product but it used to rely on its products rather than partnerships and product placement. They changed the ingredients to make it less expensive to produce.
Date published: 2018-04-05
Rated 1 out of 5 by from Old product was much better Got this at Nordstrom recently after remembering how much I loved the daily protein shampoo. This was a shock since it is nothing like the feel, scent, and consistency of the old product. I hope the team listens to the myriad reviews bemoaning the formula change and brings back the old product.
Date published: 2019-04-13
Rated 1 out of 5 by from Useless Without the Old Formulation This version is nothing like the old formulation of Baxter's Daily Fortifying Shampoo, which was one of the best shampoos on the planet. The new version is highly watered down and has lost the great scent that it once had.
Date published: 2021-04-19
Rated 2 out of 5 by from not the same- miss the old forumula In the past, I loved this shampoo because it seemed gentle. the mint was so fresh and my hair really shined . my hair and it always felt clean and soft. . now it seems like any other shampoo. i like the bottle though
Date published: 2018-10-14
Rated 5 out of 5 by from No itchiness -- Just clean hair. I have an incredibly sensitive scalp. Surprisingly, most sulfate-free "natural" shampoos -- even from luxury brands--irritate it, causing unbearable itchiness. Furthermore, they tend to not clean well. This shampoo not only cleans well, but does so without irritating my scalp. Additionally, the scent is energizing and pleasant. I bought the small size and immediately came back and bought the larger size. That should tell you how much I love it. Buy this shampoo and the corresponding conditioner.
Date published: 2018-02-15
Rated 5 out of 5 by from Best shampoo for my curly hair I used to use Baxter's old shampoo because I loved the mint scent / tingling sensation but I sometimes felt like it dried out my hair. This shampoo doesn't do that and honestly I don't think my hair has ever felt softer/healthier after switching shampoos. It's hard to describe but my hair just feels "better"... I think people with coarse/curly will be able to relate!
Date published: 2019-02-01
Rated 4 out of 5 by from Better hair and scalp I have been using the shampoo & conditioner for a week and have seen visible results. I don’t know that you could really review them separately since I feel they complement each other and would be odd to use one without the other. Hair feels and looks good. My wife likes to run her fingers through my hair when we lay on the couch and can confirm this stuff has helped. Scalp is not itchy or flaking. Has a nice fresh and crisp scent. I really like natural ingredients. It makes me feel better that I’m not using any harsh chemicals on my hair and scalp.
Date published: 2020-02-03
Rated 1 out of 5 by from smells like sulfar About half way thru the bottle, the smell changed to a foul sulfar smell.... stinks bad...
Date published: 2021-02-01
Rated 2 out of 5 by from New formula does not condition Old formula conditioned, new does not. Sell more conditioner, bottom line.
Date published: 2018-09-24
Rated 3 out of 5 by from Fine This shampoo is fine. It washed my hair, but it didn't do anything magical that would justify the ridiculous price for it. It hasn't caused me to sprout new hairs or change my hair to a preferred color or made my wildest dreams come true. Just a regular old shampoo. Nothing more. Nothing less.
Date published: 2020-02-04
Rated 5 out of 5 by from Really Like This Shampoo I've been using Baxter's Daily Fortifying Shampoo for a few months now. It really works for me. I have an itchy scalp problem. I was using an over the counter shampoo for itchy scalp. It worked, but I could feel a buildup of product in my hair. But since I've been using Baxter's DFS along with the Daily Conditioner, I have had no itchy scalp problems. No build up. The scent is subtle, but there. I really like this product!
Date published: 2021-01-26
Rated 2 out of 5 by from This shampoo is okay... I used this shampoo and don't really see why or how it is any better than the Nioxin I use at home. I was underwhelmed with the product. It does smell good, but that doesn't justify me switching from my current product.
Date published: 2020-01-31
Rated 1 out of 5 by from Overglorified grocery store shampoo The original protein shampoo was what first got me hooked Baxter but now it just feels like something I could get at any grocery store now. Not worth it.
Date published: 2019-10-19
Rated 1 out of 5 by from Why change a good thing I was a loyal customer of the old Baxter shampoo. Now it is nothing special so I am on a mission to find a replacement
Date published: 2020-01-08
Rated 2 out of 5 by from Miss the daily protein shampoo I don’t know why you have discontinued the old formula, it was great ant the new one not as good as the other one.
Date published: 2019-09-20
Rated 5 out of 5 by from Baxter Daily Fortifying Shampoo smells great! My review is on Baxter daily fortifying shampoo. I love the mint scent and the way it makes my hair feel. It makes my hair feel so soft and healthy and I am glad that I tried it. My hair feels really good using this shampoo. I have curly hair and it seems to make it softer and more manageable. I have never tried the old formula, but I have read the reviews. Regardless of what the reviews have said, I think that this product is very good and I will certainly buy it.
Date published: 2020-01-23
Rated 5 out of 5 by from awesome I had spent the night at my sons house and this is the only shampoo and conditioner he had. I used this and fell in love, later in the day I could tell a difference in my hair, I know it is for men but it worked great for me. I am wanting to get some for my boys at home.
Date published: 2018-02-18
Rated 4 out of 5 by from I'm probably not the target audience.. As someone who frequently buys drug store hair products based on price, I don't think I am the target audience. However, I like the idea of buying a quality shampoo. I tried the shampoo out, and it cleans and smells nice, like most shampoos. However, when compared to drug store products, I'm just not sure it cleans or cares for my hair much better than cheaper alternatives. I could be completely wrong, but this is just my two cents.
Date published: 2020-01-21
Rated 4 out of 5 by from Clean & smooth! Leaving a review for shampoo and conditioner isn't always the easiest of tasks to complete, but this Baxter of California turned out to be a nice-smelling shampoo that went on smoothly, came off easily, and left my hair feeling clean, smooth, and silky. It has a nice, not overly strong scent, and complimented well with the Baxter of California Fortifying Conditioner. Overall, as shampoos go, this one was nice!
Date published: 2020-02-03
Rated 4 out of 5 by from Minty Clean I've only used Baxter's Fortifying Shampoo a couple of times, but my initial impressions are it's really nice. It has a strong, minty odor and I like the lather. It rinses easily as well. I've also paired it with the conditioner which I really like.
Date published: 2020-02-13
Rated 5 out of 5 by from Leaves your hair looking good and smelling fresh I have never really put much thought into the shampoo that I use and for that my hair has really paid the price. I was cautiously optimistic about trying this shampoo but after a few washes I can say that I am impressed. My hair has never looked better, it isn’t as dry and has an overall healthier feel. It also smells great, it has a light peppermint smell that leaves me feeling and smelling fresh all day.
Date published: 2020-01-23
Rated 3 out of 5 by from Minty Baxter’s shampoo daily fortifying is very minty. It’s a little on the watery consistency but coats pretty well. I have very thick coarse curly hair with some balding so I deal with frizz on a daily base. There are two things that I don’t like about this shampoo, it has dried my hair out and caused more frizz to the point I can not control it, and the consistency. But I do enjoy the minty scent and feeling.
Date published: 2020-01-31
Rated 4 out of 5 by from Solid Shampoo I have genuinely noticed a difference in my hair health since using this product. It lasts a long time if you only use one pump at a time (which was plenty for me, and I have thick hair). I’m glad they added a smaller size option, as well.
Date published: 2018-02-21
Rated 5 out of 5 by from Great for my hair I received a sample packet of this shampoo and conditioner to try. The first thing I loved was the minty smell. It’s very energizing and refreshing. It’s almost like tea tree oil scent but no tea tree oil I can see in the ingredients. The shampoo lather is great. My hair feels clean without all the build up. Overall, love this shampoo it has worked great for me and my hair.
Date published: 2020-01-31
Rated 4 out of 5 by from Good clean feel I really enjoyed the thicker shampoo wasnt runny like alot of others. It also had a nice strong smell of mint and with conditioner made my hair really soft and felt great. The shampoo doesn't have a strong cool tingle like the conditioner , but was very nice in a warm shower. I feel that its a high quailty brand and the price a little high but is most likly worth it.
Date published: 2020-01-24
Rated 5 out of 5 by from Great smell and texture I got this product last week and tried it for the first time and was amazed at the outcome It made my hair very smooth silky and made it feel really clean. I tried a different Product the day before and really paid attention to how it made my hair feel and then I use this product the day after and you could really really tell the difference.
Date published: 2020-01-25
Rated 5 out of 5 by from this shampoo is really good Previously, I used to use the previous generation of shampoos from Baxter of California, trying the updated version of this shampoo , I was not disappointed and I liked it!Now I can not use other shampoos))
Date published: 2018-02-19
Rated 5 out of 5 by from Great Shampoo for Everyone I was truly blown away how my hair felt and looked after using this shampoo. I have gotten numerous complaints about how nice my hair smells after using this shampoo. You don't need much product because it is so rich and moisturizing. I will definitely continue to use this shampoo and recommend it to everyone.
Date published: 2020-01-26
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