Hard Water Pomade

Firm Hold / Shine Finish Hair Styling Pomade for Men
Enhanced with elastic fibers, this firm-hold, water-based styling formula provides dimension, shine and all-day control without stiffness.

2 oz / 60 ml

Deliver to Me Every


In Stock



Why you'll love it:

Holds without stiffness

Rinses clean out of hair

Water-based formula

  • HAIR TYPES: Straight, Thick, Wavy, Curly
  • HAIR STYLES: Slicked back
  • Water-Based Formula
  • Paraben-Free
  • Put a fingernail-sized amount of pomade into the palm of your hand and rub hands together to disperse.
  • Apply evenly to damp or dry hair.
  • Use more product for increased hold and style.
  • Apply product to wet hair for more of a wet-look finish.
  • Apply to dry hair for a more natural look with less definition.

Customer Reviews

Hard Water Pomade is rated 3.9 out of 5 by 51.
Rated 5 out of 5 by from Great traditional water based pomade! This is one of the best water based pomades that I have ever tried. It doesn't get hard and stiff like most other water based pomades, and it gives that great classic pomade shine without a greasy feeling. It has good hold on its own, but if you are looking for a bit extra you could cocktail it with the clay pomade (as seen in the classic cut tutorial video). You could also use the clay effect spray as a pre-styler if you don't want to cocktail pomades. Overall, my go to pomade for formal events.
Date published: 2018-02-15
Rated 1 out of 5 by from New formula is no good Why Baxter why? Why downgrade your terrible products, because of cost cutting? Don't even bother to reply with the automated response "we only changed the color" because that's untrue. Besides the darker green color, new hardwater's consistency, strength and texture is drastically compromised. It is more like greasy hard oil now. It does NOT hold firm like original formula so you have to use tons of product, and it does not wash off easily because it is so oily. Read all the recent reviews, we all say it is terrible. Listen to your customers and revert to old formula.
Date published: 2020-03-25
Rated 5 out of 5 by from Best hair styling product I’ve ever bought. As a person with thick/straight hair that has a slicked back style, I would always have to use an extremely strong hold with a fair amount of product. My hair always looked like there was too much product in it. Then when my hair god messed up, I would just have straight strand of hair sticking out. This is the only product that makes my hair look and feel more natural. It grips and forms my hair together without looking like I put a jar of glue in my hair. It doesn’t take too much to style my hair, making the product last long. The best part I love about it is that if my hair ever needs to get re-styled, I just use a bit of water and re-style it when I need to! Not needing to put Moreno product when I am on the go.
Date published: 2018-02-15
Rated 5 out of 5 by from Great Product When it comes to Baxter of California pomades, there is no question that you have a variety of options. One of my favorites comes to us in the form of Baxter of California Hard Water Pomade. Promising a firm hold with a distinctive shine finish, this pomade is nicely enhanced with elastic fibers, using a water-based styling formula. This masterful pomade separates, defines, and molds styles to a degree that is quite remarkable.
Date published: 2017-02-20
Rated 5 out of 5 by from Strong and Smooth I have been trying four pomades from Baxter of California as part of a travel size package. This pomade is by far my favorite. It has a pretty strong hold while keeping my hair soft, shiny, and healthy. I blow dry my hair just for a quick minute and apply Hard Water Pomade while my hair is still pretty damp. My hair is currently a medium length and it's usually really hard to keep up because it's thick and heavy. I am surprised this light product has the power. If I want an even stronger hold, I will apply cream pomade once my hair is dry and styled.
Date published: 2017-01-31
Rated 1 out of 5 by from Sucks New formula sucks you guys gotta start selling the old one with the lighter blue colour your going to lose a lot of costumers
Date published: 2020-09-16
Rated 5 out of 5 by from My favorite This pomade turned out to be my favorite as both a base and as a mix. I typically mix it with the Hard Clay Pomade to get the perfect look. But it's never quite finished until I mix a little Hard Water Pomade in. I get a great hold, the right amount of gloss finish and always makes it through the day/night. I received this product for free to test out and review from Baxter of California and Influenster!
Date published: 2017-02-22
Rated 5 out of 5 by from Best Hair Product I have never been a fan of gel and only on rare occasion had I ever used it. I was extremely surprised by how easy this was to apply and the look it gave me. My hair held firm, but did not appear to have gel in it or look oily. I had several people come up to me and compliment me on my hair. The product also came out very easily and it helped to control my frizz. This is now part of my daily routine.
Date published: 2017-01-26
Rated 1 out of 5 by from Horrible new formula I have used this product for years and loved it. The new formula is a total waste of money.
Date published: 2020-07-10
Rated 4 out of 5 by from Good Product This product offers a light feel with a slick look. The water finish makes your hair look sleek and wet while providing a hard finish. It keeps your hair in placed but doesn't look as stiff as gels. This is a great product overall. I received this item for testing but I would strongly consider buying.
Date published: 2017-02-22
Rated 5 out of 5 by from My go-to pomade This hard water pomade always gives my hair and look exactly what it needs. It's a firm hold without looking to crunchy. My hair looks fluid, shiny and silky and can I still run my fingers through it. I've used it for years and it's one of my favorites.
Date published: 2017-02-04
Rated 1 out of 5 by from Big NO for me. I’ve been wanting to try this pomade for a while and I finally ordered a jar. HUGE disappointment. It has minimum hold, and it only weighs down the hair, making it look and feel greasy. Maybe this would be good for a person with very thick hair.
Date published: 2020-10-29
Rated 3 out of 5 by from It's just okay I do like the application, very easy, no pulling. It does have a 'Gel' kind of shine and reminds me of Hanz De Fuko's Hybridized Wax. The hold is fairly relaxed, and there is not a whole lot of texture, which is what I wanted. I think another product would be better for me and my current hair style. It looks okay on just cleaned hair, it would probably not look very good with second day hair or people with more oily hair types. I'll keep trying to find new ways to use it though.
Date published: 2020-11-21
Rated 4 out of 5 by from Great to mix! I loved mixing this with the Clay pomade for the perfect going out look! Sleek but not to heavy. A great find and good gift idea!
Date published: 2017-01-31
Rated 1 out of 5 by from Disappointed with new Formula My husband has been using your Hard Water Pomade for years, but not anymore! After stocking up on the old version, he finally started using the new version of the product. The formula is nothing like the old one. It is oily, does not provide the same hold and is WAY too shiny. His hair looks wet and greasy - yuck! Not what either of us relied on in using your products for years. Very disappointing. Bring back the old formula.
Date published: 2020-12-21
Rated 3 out of 5 by from Good Stuff. but, similar to Hard Water Pomade ○Shine : Medium Shine ○Hold : Light Hold ○Styling : Good ○Washability : Good ○Scent : Like citrus ○My hair type : Asian thick hair It is good point that Hard Water Pomade has easy styling for asian thick hair. And, It is washable well because it is water-based. But, It is similar to Soft Water Pomade. So, I think that If you have Soft Water Pomade, you don’t buy Hard Water Pomade.
Date published: 2018-02-24
Rated 5 out of 5 by from Nice Shine In addition to looking for a pomade that holds my hair well, I also like to have my hair shine a little. Thankfully this pomade does a great job at doing just that! Typically other pomades that give your hair a bit of shine also leave your scalp greasy, but this pomade gives it a nice shiny hold while keeping it looking natural. I received this product for free, but this is my honest opinion.
Date published: 2017-02-15
Rated 5 out of 5 by from Good shine without the grease WHen you open it, it smells good. The packaging looks upscale, it isnt plasticky. THE product itself looks a little glittery but goes on smooth without being too sticky. You can work it in your hair and rhen it hardens nicely. A good grip without the excess greasyness. I received these products complimetary of Influenster and Baxter of California, however rhese opinions are my own.
Date published: 2017-02-25
Rated 5 out of 5 by from Unique product This give some you a medium hold and shine like a gel but isn't flakey. I also isn't greasy like other pomades can be. I don't know that I could say I've tried another product that does what this one does. It's not my favorite for everyday but certain occasions call for a shiny slick hairstyle, so I use this instead of gels now. I was sent this product to review.
Date published: 2017-02-07
Rated 5 out of 5 by from Feels like James Bond As someone who goes to meet and greet parties and evening events a lot, I need to know that my hair transitions the same way I do. Although I use the clay pomade for my day to day, this hard water is great to achieve the slick hair look without the greasiness of other products. Definitely recommend. I received this product complimentary for testing purposes.
Date published: 2017-01-23
Rated 5 out of 5 by from Love the Shine I received this a month ago for free so that I could test the Hard Water Pomade. This pomade is my favorite so far because a little goes a long way. It is very neat that I was able to mix this pomade with other Baxter pomades. The Hard Water Pomade is the best for a finishing look to tame the stray strands of hair and add the perfect shine.
Date published: 2017-02-15
Rated 5 out of 5 by from Works great! I am not typically a fan of pomades that have a firm hold as they leave my hair too stiff. This was not the case with this pomade - it felt just right and kept my hair in place. It also smelled great and of course, the blue color itself simply looks cool. I received received this product complimentary for testing purposes.
Date published: 2017-01-24
Rated 5 out of 5 by from Good hold and nice shine This pomade was one that I was using when I wanted a nice shine and really good hold, for example a night out or going to a dinner. It really gets the job done and helps you get a nice polished look and a firm hold. I did receive this complimentary of Baxter and Influenster to test out and I do recommend it.
Date published: 2017-02-18
Rated 5 out of 5 by from Hands down the best! I've been looking for a water soluble hair product for a while, and while I've used many similar products this one is 'hands down' the best product my hair has experienced. A small amount holds firm all day, but it's the shine that wins it for me. The wet look has defied expectations.
Date published: 2019-01-09
Rated 5 out of 5 by from My favorite pomade This is definitely one of my most favorite products that I've reviewed from Baxter. This pomade added shine and manageability to my hair. I have thick and curly hair and it kept it in place with just a dab of pomade, a splash of water and a brush. I definitely must get more.
Date published: 2017-01-19
Rated 4 out of 5 by from Great hair product I have thick hair, so I thought this pomade wouldn't work on me, but it actually works great! It gives me a little shine and it holds up for most of the day. I do like to reapply, but it handles a good workday. I received this product complimentary for testing purposes.
Date published: 2017-02-22
Rated 5 out of 5 by from Lightweight and high shine I love this guy for a high shine sleek look while being lightweight and fresh. The texture is smooth and easily spreads through the hair for a nice modern look. The scent is fresh with a hint of citrus. I did receive this product to test however opinions are my own.
Date published: 2017-02-11
Rated 5 out of 5 by from Good hold nice shine This pomade is my favorite of them all. It goes in super easy and provides and good hold all day long. And doesn't leave a gunky mess anywhere. And it's silly, but the bright blue color is fun too. I did receive this product free in exchange for an honest review.
Date published: 2017-02-11
Rated 5 out of 5 by from My favorite pomade! This is my favorite out of all of the pomades. My hair is very textured and can be really dry so it's nice that this pomade leaves my hair with a bit of shine while also holding my hair all day. I received this product complimentary for testing purposes.
Date published: 2017-01-19
Rated 5 out of 5 by from Best product out on the market I have tried all the products out on the market. I’ve used American Crew, Old Spice, etc. and by far this is the best pomade for slick back look. And it does not damage my hair like the other products did. Highly recommended
Date published: 2020-10-30
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