Los Angeles is a city of dreamers—young men and women who are defined not by race or religion, but by identities that have been formed by their instincts, their journeys, and the city they call home. True Angelenos are bound together by their urge to push beyond social constructs and live their lives according to nobody’s rules. They embrace individuality. And we embrace them. Because venturing beyond the ordinary is in our DNA.

@odd_baron

MEET TODD

DEODORANT

Aluminum-free formula perfect for sensitive skin.

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TODD'S FAVORITES

  • Clay Pomade - Men's Pomade Firm Hold Matte Finish
    Clay Pomade Firm Hold / Matte Finish

    $22.00

  • Under Eye Complex - Under eye cream from Baxter of California
    Under Eye Complex Hydrating eye cream for men

    $28.00

  • Exfoliating Body Bar - Men's Bar Soap
    Exfoliating Body Bar Luxurious scrubbing bar

    $17.00

ABOUT TODD

His day starts with a morning surf session & some beard-maintenance – combing his beard & applying beard oil.


 

HIS LOOK

After his days in the salty ocean water, Todd uses Grooming Cream on his tapered undercut to add moisture back in and to keep his natural waves weightless. He also uses Clay Effect Style Spray to add texture and hold to his long hairstyle, which helps define his natural waves. For his beard, he combs it every morning and adds Grooming Cream to keep it smooth and soft.


LARGE COMB

Handcrafted & Swiss-made

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MORE ABOUT TODD

Todd lives in Venice Beach where he teaches surf lessons and fire dances .


@HENHEN_HENRY

MEET HENRY
Model
Model

FACIAL SCRUB

Exfoliating scrub to tone & smooth skin

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HENRY'S FAVORITES

  • Men's Sensitive Skin Aluminum-Free Alcohol-Free Deodorant
    Deodorant Aluminum-free formula perfect for sensitive skin

    $19.00

  • Daily Face Wash
    Daily Face Wash Gentle facial cleanser

    $18.00

  • Soft Water Pomade - Light Hold, Shine Finish Pomade
    Soft Water Pomade Light Hold / Shine Finish

    $22.00

ABOUT HENRY

Henry lives in Korea Town and teaches skate school. His other various hobbies include painting & fishing.


 

HIS LOOK

For his dread hairstyle called a Dreaded Pompadour, Henry uses his own dreads to tie up the top and smooths both the dreads and his hairline with Soft Water Pomade. This controls frizz and adds shine to his hairstyle.


HYDRO SALVE HAND CREAM

Heavy duty hand cream for men

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MORE ABOUT HENRY

Already a self-professed “Boss”, Henry is working to one day become a CEO.


@AUSTINGWILSON

MEET AUSTIN

HARD WATER POMADE

Firm Hold / Matte Finish

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AUSTIN'S FAVORITES

  • Hard Cream Pomage - Men's Firm Hold, Natural Soft Finish Pomade
    Hard Cream Pomade Firm Hold / Natural Finish

    $22.00

  • Hard Water Pomade - Firm Hold, Shine Finish Pomade
    Hard Water Pomade Firm Hold / Shine Finish

    $22.00

  • Clay Effect Style Spray
    Clay Effect Style Spray Multipurpose texturing spray with strong hold

    $27.00

ABOUT AUSTIN

Austin is into extreme sports – surfing, skating and snowboarding.


CLAY POMADE

Firm Hold / Matte Finish

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HIS LOOK

Like Austin, his hard part fade is anything but boring. To style this haircut, he uses Clay Pomade when his hair is towel dried and combed it into place. To finish, he sprays Clay Effect Style Spray to keep his hair in place and to add a little shine finish.


DEODORANT

Aluminum-free formula perfect for sensitive skin.

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MORE ABOUT AUSTIN

Huge fan of chick flicks.


@GILVENIVICI

MEET GIL

CLAY POMADE

Firm Hold / Matte Finish

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GIL'S FAVORITES

  • Clay Effect Style Spray
    Clay Effect Style Spray Multipurpose texturing spray with strong hold

    $27.00

  • Hard Water Pomade - Firm Hold, Shine Finish Pomade
    Hard Water Pomade Firm Hold / Shine Finish

    $22.00

  • Men's Hair Styling Cream - Grooming Cream
    Grooming Cream Light Hold / Natural Finish

    $20.00

ABOUT GIL

Morning ritual starts with a shower and hot tea.


 

HIS LOOK

When it comes to long hairstyles, the viking hairstyle is for the guy who has long hair but isn’t into the manbun. Gill towel dries his hair then applies Hard Water Pomade. He finishes with Clay Effect Style Spray which seals in moisture and gives hold to his braids.


MORE ABOUT GIL

He digs fashion, food & babes.


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