Los Angeles’ Inspired Subcultures Create a ‘Life Lived True’ Fabric for the City’s Millennials

LA is a beacon of authenticity—welcoming creative individuals into its fold, where together they form a diverse collective of unique, region-specific subcultures. Baxter of California’s origin story is one that could only have taken root and flourished in such an environment.

From the skate and music scene, to surfing, art and indie to name a few, our philosophy of grooming as an act of self-expression goes hand in hand with the ethos of these lifestyles.

SKATE SUBCULTURE

These Angelenos visualize and use the terrain like no one else. They see potential where others see a bench; they see obstacles to manipulate where others see a wall. As such, to the skateboarding community, there isn’t really a right or wrong way to groom; there is only being true to yourself, whether that translates into a shaved head or long dreadlocks. It’s about ease, going with the flow and being comfortable in your own skin.

Skater Subculture

A SKATER'S GUIDE TO LA

For Angelenos, skateboarding is more than a sport, more than a pastime and much more than a means of getting from point A to B. It’s an entire culture, populated by youthfully-spirited humans chasing the essence of freedom while trying to land their next trick


Vitamin Cleansing Bar - Citrus / Herbal Musk

Moisture-restoring body bar

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A SKATER'S MUST-HAVES

  • Hard Water Pomade - Firm Hold, Shine Finish Pomade
    Hard Water Pomade Firm Hold / Shine Finish hair styling pomade

    $23.00

  • Men's Sensitive Skin Aluminum-Free Alcohol-Free Deodorant
    Deodorant Alcohol and Aluminum-free formula perfect for sensitive skin

    $19.00

  • SPF 15 Oil Free Moisturizer
    SPF 15 Oil Free Moisturizer Lightweight daily facial moisturizer with broad-spectrum SPF 15 UV protection

    $30.00

CLAY EFFECT STYLE SPRAY

Firm Hold / Matte Finish

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Deodorant

Alcohol and Aluminum-free formula perfect for sensitive skin

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SURF SUBCULTURE

Just as the ocean resists structural definition, so too does this Los Angeles subculture. Freedom of expression, freedom from judgement and freedom from rules of gender, race and religion—these are the universal truths of surfing. It’s a simple existence, one governed by all that is low-maintenance, comfortable and functional. Their selfcare is without materialism, lending their effortless look an intangible air of casual cool.

MEET TODD

A SURFER'S GUIDE TO LA

Those who surf see it more as a way of life than an activity. The cardinal rule of surf culture is to live by the code of the ocean, and attack each day with a thirst and zeal for what the tide, or life, will bring in next.


SPF 15 Oil Free Moisturizer

Lightweight daily facial moisturizer with broad-spectrum SPF 15 UV protection

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A SURFER'S MUST-HAVES

  • Clay Effect Style Spray
    Clay Effect Style Spray

    We heard you! Now shipping with new and improved pump.

    $27.00

  • SPF 15 Oil Free Moisturizer
    SPF 15 Oil Free Moisturizer Lightweight daily facial moisturizer with broad-spectrum SPF 15 UV protection

    $30.00

  • Deep Cleansing Bar Charcoal Clay
    Deep Cleansing Bar Charcoal Clay 3-in-1 Black Soap Bar

    $19.00

 

LARGE COMB

Handcrafted & Swiss-made

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MUSIC SUBCULTURE

With a language all their own, that others can hear but not necessarily speak, music artists form an extraordinary subculture. They give voice to their generation, to our shared humanity, and create the priceless soundtrack to our existence. They bring the sound, light and energy of our insides to our outsides, and in doing so bear an often overlooked burden of our world—expression.

Skater Subculture

A MUSICIAN'S GUIDE TO LA

With a language all their own, that others can hear but not necessarily speak, music artists form an extraordinary Los Angeles subculture. They give voice to their generation, to our shared humanity, and create the priceless soundtrack to our existence. They bring the sound, light and energy of our insides to our outsides, and in doing so bear an often overlooked burden of our world—expression.


Shave Tonic

Revitalizing pre- & post-shave treatment

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A MUSICIAN'S MUST-HAVES

  • Hydro Salve Body Lotion
    Hydro Salve Body Lotion Moisturizing body lotion

    $33.00

  • Men's Shave Tonic - Pre-shave skincare
    Shave Tonic Revitalizing pre- & post-shave treatment

    $18.00

  • Men's Daily Face Wash - Men's Grooming
    Sulfate-Free Daily Face Wash Sulfate-Free daily facial cleanser

    $22.00

Oil Free Moisturizer

Hydrating facial moisturizer for men

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ART SUBCULTURE

Diversity is a way of life to the artists in LA. What sets you apart is not a source of shame, but something to be embraced, nurtured and explored. The members of this artistic collective are categorically unable to be anybody but themselves, which is a beautiful thing. Their brand of self-possessed conviction makes LA a mecca for these resilient and resourceful dreamers.

Artist Subculture

AN ARTIST'S GUIDE TO LA

The members of this artistic collective are categorically unable to be anybody but themselves, which is a beautiful thing. Their brand of self-possessed conviction makes LA a mecca for these resilient and resourceful dreamers.


Wax Candle

Coconut-based wax candle for long lasting, clean burning. Provides over 45 hours of total burn time.

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AN ARTIST'S MUST-HAVES

  • Clay Pomade - Men's Pomade Firm Hold Matte Finish
    Clay Pomade Firm Hold / Matte Finish hair styling pomade

    $23.00

  • Men's Daily Face Wash - Men's Grooming
    Sulfate-Free Daily Face Wash Sulfate-Free daily facial cleanser

    $22.00

  • Deep Cleansing Bar Charcoal Clay
    Deep Cleansing Bar Charcoal Clay 3-in-1 Black Soap Bar

    $19.00

CLAY EFFECT STYLE SPRAY

Firm Hold / Matte Finish

Learn More
 

Pomades

Matte to shine, light to firm.

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INDIE SUBCULTURE

Possessing the wherewithal and confidence to be yourself is always a flattering look, and by opening themselves up to the infinite, those who find themselves inside this “outside” LA subculture know no bounds. Others may not always be able to understand or relate to what drives those of the indie community to act, feel and be, but their actions will always push upwards from a bedrock of pure, beautiful individuality.

INDIE SUBCULTURE

AN INDIE'S GUIDE TO LA

He finds his true north by trusting his gut—and like other members of his Los Angeles subculture, he’s learned to lean into instinct and let it guide his path of creative righteousness. Forget the past, don’t worry about the future, be present in the here and now and listen to what your heart is telling you is authentic.


CLAY POMADE

Firm Hold / Matte Finish

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AN INDIE'S MUST-HAVES

  • Clay Effect Style Spray
    Clay Effect Style Spray

    We heard you! Now shipping with new and improved pump.

    $27.00

  • Under Eye Complex - Under eye cream from Baxter of California
    Under Eye Cream Hydrating & firming eye cream for reducing puffy and wrinkled skin

    $28.00

  • Men's Shave Tonic - Pre-shave skincare
    Shave Tonic Revitalizing pre- & post-shave treatment

    $18.00

DEODORANT

Alcohol and Aluminum-free formula perfect for sensitive skin

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Oil Free Moisturizer

Hydrating facial moisturizer for men

Learn More

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