Take a walk from the Baxter Finley Barber & Shop on La Cienga over to Fairfax Avenue and immerse yourself in streetwear with a visit to The Hundreds’ retail flagship. In the heart of Los Angeles- where street, skate and surf culture meet- the store stands out with new disruptive collaborations dropping weekly, creating lines out the door and around the block.
Baxter of California has teamed up with The Hundreds to launch a limited capsule of clothing and grooming products, with custom graphic and label artwork by famed pop artist Aaron Kai. As two entrepreneurial LA-brands that celebrate not trying to be perfect but rather focusing on personal authenticity – the collaboration was a natural fit to redefine modern grooming essentials.
The collaboration consists of a carefully curated selection of Baxter of California grooming products, as well as soft goods designed by The Hundreds including a waist pack, a Dad Hat in two colors, a t-shirt and a pullover sweatshirt. The waist pack was an essential part of this collaboration – the ultimate culmination of California lifestyle—a reinvention of the dopp bag and the perfect intersection of grooming and streetwear/apparel.
Hawaiian artist Aaron Kai, famous for his pop art-style waves, was commissioned to reimagine the design for Baxter of California’s grooming products. Kai’s vibrant work highlights the blue color scheme of his iconic waves to the tune of the brand’s blue bottles. The collaboration label was designed to appear like a splash of water, trying into the freshness of Baxter of California’s products.
First previewed in September at Parisian department store Le Bon Marché – the collaboration became available for purchase on the 15th of October. For the drop, an event was held at Baxter Finley Barber & Shop, where free haircuts and IN-N-Out was given out, while the products featured in the collab were made available for purchase.