Image: Bethany Catherine @bethcath
We sat down with our Baxter stylist Whitney Vermeer (@whitneyvermeer) for a tutorial on pomade cocktailing – what it is, why you need to know it, and most importantly, how to do it yourself. Read on below for Pomade Cocktailing 101.
Q: What is cocktailing?
A treatment regimen that includes a combination of several styling products, so that their combined effect is more potent than that of any of the products used individually. No one has perfect hair. Therefore, there is no “one size fits all” solution. At Baxter of California we provide you with the essentials. Giving you the opportunity to play chemist and develop an ideal solution specific to your hair type and texture.
Q: When/why should I cocktail?
To achieve the same result as you receive in the salon. Rarely does your stylist use just one product in your hair.
Q: What are the steps to cocktail?
- Analyze hair
- Identify desired result
- Emulsify driest product first
- Add second product (make sure products are completely broken down between your palms)
- Distribute evenly throughout hair
Q: How do I choose the products to mix?
Identify the desired hold (firm, medium, light) then choose the finish (shine, natural, matte)
Q: Any tips on cocktailing for specific hair types? Straight, wavy, curly etc.
Some of my favorite formulas:
–For that thick hair that needs to be cemented into place: FhSf = CP + HwP
Firmest Hold/Shine Finish= Clay Pomade + Hard Water Pomade
–For longer, textured hair or curly hair: MhNf = HcP + SwP
Medium Hold/Natural Finish = Hard Cream Pomade + Soft Water Pomade
** The Soft Water Pomade added into the Hard Cream Pomade will dilute the hold to a medium hold.
–For a controlled pompadour, FhMf = CP + HcP
Firm Hold/Matte Finish = Clay Pomade + Hard Cream Pomade
** The Hard Cream Pomade helps to break down the beeswax in the Clay Pomade without loosening its hold. This dynamic duo leaves a firm hold without demising volume. I especially love using this formula in towel dried hair and finishing this style out with a blow dryer and denman brush to achieve a controlled, voluminous pompadour.