Hard Water Pomade

Firm Hold / Shine Finish Hair Styling Pomade for Men
Enhanced with elastic fibers, this firm-hold, water-based styling formula provides dimension, shine and all-day control without stiffness.

2 oz / 60 ml


Out of stock



Why you'll love it:

Holds without stiffness

Rinses clean out of hair

Water-based formula

  • HAIR TYPES: Straight, Thick, Wavy, Curly
  • HAIR STYLES: Slicked back
  • Water-Based Formula
  • Paraben-Free
  • Put a fingernail-sized amount of pomade into the palm of your hand and rub hands together to disperse.
  • Apply evenly to damp or dry hair.
  • Use more product for increased hold and style.
  • Apply product to wet hair for more of a wet-look finish.
  • Apply to dry hair for a more natural look with less definition.

Customer Reviews

Hard Water Pomade is rated 3.9 out of 5 by 51.
Rated 1 out of 5 by from New Formula is Terrible Recently Baxter changed the formula of the Hard Water Pomade and it has wrecked a great product. They say it was only a color change (more green now than it's previous blue tone), but the consistency of the product has also changed making it near impossible to evenly distribute through your hair. The pomade is also much more difficult to clean off your hands than its previous version. I will be looking for a new product shortly - very disappointed.
Date published: 2020-02-18
Rated 1 out of 5 by from What happened, Baxter? I bought a new batch of this, and it looks and feels nothing like it used to. It felt like it was stale and clumpy. It no longer washes off your hands as easily, and if you don't spend a lot of time with it to even it out, it is hard to get an even application on your hair. But I have a question for Baxter--why would you downgrade this formula? I looked at the reviews and almost every review before was a 5* and now they're all 1*s. Doesn't that tell you to bring back the old formula?
Date published: 2020-02-02
Rated 1 out of 5 by from Horrible results I have been using hard water pomade for years. My barber said the formula had changed. And it has. I tried it today and within a couple hours into my work day my scalp became irritated and itchy. I had to rinse it immediately. I had small bumps all over my scalp. Switching to the hard cream and hope that it hasn't changed.
Date published: 2020-01-15
Rated 1 out of 5 by from Product Recently Changed for the Worse I have been buying this product for years and recently noticed a change in color. It wasn't just the change in color when I opened it, but also in the dryness and application - it holds the hair firmly but it feels like the product has been sitting on a shelf for a year. I returned one batch thinking that something was just off with the one I got, but the replacement is the exact same thing: dry, difficult to apply, and stickier. It's not the same and I will be returning it and looking for a new pomade supplier assuming that the product has changed for good.
Date published: 2019-12-10
Rated 1 out of 5 by from New Formulation is Terrible The old hard water pomade is amazing. It was the single best product in the market. The new formulation is ugly and sticky. It's green and hard to wash off your hands. So disappointing to downgrade such an amazing product. You lost me as a customer.
Date published: 2019-11-11
Rated 5 out of 5 by from Fantastic shine!! Best pomade for shine hands down!! Feels so soft in the hair, but holds for a long time. I like using this for that slick back hair style.
Date published: 2019-02-27
Rated 5 out of 5 by from Hands down the best! I've been looking for a water soluble hair product for a while, and while I've used many similar products this one is 'hands down' the best product my hair has experienced. A small amount holds firm all day, but it's the shine that wins it for me. The wet look has defied expectations.
Date published: 2019-01-09
Rated 5 out of 5 by from Amazing product! This is an Incredible Pomade. I can’t recommend more!
Date published: 2018-06-08
Rated 5 out of 5 by from 10/10 Great hold smells great and washes out easy. What more could
Date published: 2018-02-28
Rated 3 out of 5 by from Good Stuff. but, similar to Hard Water Pomade ○Shine : Medium Shine ○Hold : Light Hold ○Styling : Good ○Washability : Good ○Scent : Like citrus ○My hair type : Asian thick hair It is good point that Hard Water Pomade has easy styling for asian thick hair. And, It is washable well because it is water-based. But, It is similar to Soft Water Pomade. So, I think that If you have Soft Water Pomade, you don’t buy Hard Water Pomade.
Date published: 2018-02-24
Rated 5 out of 5 by from Great hold and shine Nice parfume, very nice product for thin and soft hair, great shine.
Date published: 2018-02-19
Rated 4 out of 5 by from Good product Style and grooms hair but interestingly is very low profile - great for styling.
Date published: 2018-02-18
Rated 5 out of 5 by from Great traditional water based pomade! This is one of the best water based pomades that I have ever tried. It doesn't get hard and stiff like most other water based pomades, and it gives that great classic pomade shine without a greasy feeling. It has good hold on its own, but if you are looking for a bit extra you could cocktail it with the clay pomade (as seen in the classic cut tutorial video). You could also use the clay effect spray as a pre-styler if you don't want to cocktail pomades. Overall, my go to pomade for formal events.
Date published: 2018-02-15
Rated 5 out of 5 by from Best hair styling product I’ve ever bought. As a person with thick/straight hair that has a slicked back style, I would always have to use an extremely strong hold with a fair amount of product. My hair always looked like there was too much product in it. Then when my hair god messed up, I would just have straight strand of hair sticking out. This is the only product that makes my hair look and feel more natural. It grips and forms my hair together without looking like I put a jar of glue in my hair. It doesn’t take too much to style my hair, making the product last long. The best part I love about it is that if my hair ever needs to get re-styled, I just use a bit of water and re-style it when I need to! Not needing to put Moreno product when I am on the go.
Date published: 2018-02-15
Rated 4 out of 5 by from Good but a bit expensive I like it when i style my hair for a slickback and it doesnt harden my hair although its a bit expensive
Date published: 2017-05-30
Rated 5 out of 5 by from Good shine without the grease WHen you open it, it smells good. The packaging looks upscale, it isnt plasticky. THE product itself looks a little glittery but goes on smooth without being too sticky. You can work it in your hair and rhen it hardens nicely. A good grip without the excess greasyness. I received these products complimetary of Influenster and Baxter of California, however rhese opinions are my own.
Date published: 2017-02-25
Rated 4 out of 5 by from Good Product This product offers a light feel with a slick look. The water finish makes your hair look sleek and wet while providing a hard finish. It keeps your hair in placed but doesn't look as stiff as gels. This is a great product overall. I received this item for testing but I would strongly consider buying.
Date published: 2017-02-22
Rated 5 out of 5 by from My favorite This pomade turned out to be my favorite as both a base and as a mix. I typically mix it with the Hard Clay Pomade to get the perfect look. But it's never quite finished until I mix a little Hard Water Pomade in. I get a great hold, the right amount of gloss finish and always makes it through the day/night. I received this product for free to test out and review from Baxter of California and Influenster!
Date published: 2017-02-22
Rated 4 out of 5 by from Great hair product I have thick hair, so I thought this pomade wouldn't work on me, but it actually works great! It gives me a little shine and it holds up for most of the day. I do like to reapply, but it handles a good workday. I received this product complimentary for testing purposes.
Date published: 2017-02-22
Rated 5 out of 5 by from Great Product When it comes to Baxter of California pomades, there is no question that you have a variety of options. One of my favorites comes to us in the form of Baxter of California Hard Water Pomade. Promising a firm hold with a distinctive shine finish, this pomade is nicely enhanced with elastic fibers, using a water-based styling formula. This masterful pomade separates, defines, and molds styles to a degree that is quite remarkable.
Date published: 2017-02-20
Rated 5 out of 5 by from Good hold and nice shine This pomade was one that I was using when I wanted a nice shine and really good hold, for example a night out or going to a dinner. It really gets the job done and helps you get a nice polished look and a firm hold. I did receive this complimentary of Baxter and Influenster to test out and I do recommend it.
Date published: 2017-02-18
Rated 4 out of 5 by from Loved It This is now my go-to product to keep my hair in check. I use it in the mornings after I shower and I don't need anything for the rest of the day. I received this product for free as a demo.
Date published: 2017-02-16
Rated 5 out of 5 by from Nice Shine In addition to looking for a pomade that holds my hair well, I also like to have my hair shine a little. Thankfully this pomade does a great job at doing just that! Typically other pomades that give your hair a bit of shine also leave your scalp greasy, but this pomade gives it a nice shiny hold while keeping it looking natural. I received this product for free, but this is my honest opinion.
Date published: 2017-02-15
Rated 5 out of 5 by from Love the Shine I received this a month ago for free so that I could test the Hard Water Pomade. This pomade is my favorite so far because a little goes a long way. It is very neat that I was able to mix this pomade with other Baxter pomades. The Hard Water Pomade is the best for a finishing look to tame the stray strands of hair and add the perfect shine.
Date published: 2017-02-15
Rated 5 out of 5 by from Great hairstyle I really like this pomade, I get all result that I want in my hair and the most important don't producing dandruff. I received this product complimentary for testing purposes.
Date published: 2017-02-12
Rated 5 out of 5 by from Good hold nice shine This pomade is my favorite of them all. It goes in super easy and provides and good hold all day long. And doesn't leave a gunky mess anywhere. And it's silly, but the bright blue color is fun too. I did receive this product free in exchange for an honest review.
Date published: 2017-02-11
Rated 5 out of 5 by from Lightweight and high shine I love this guy for a high shine sleek look while being lightweight and fresh. The texture is smooth and easily spreads through the hair for a nice modern look. The scent is fresh with a hint of citrus. I did receive this product to test however opinions are my own.
Date published: 2017-02-11
Rated 4 out of 5 by from Strong hold! This pomade lasted all day which is rare for me! I'm not a huge fan of the look that pomades have vs clays, but the hold is unbeatable. It also washed out well which was a huge bonus.
Date published: 2017-02-08
Rated 5 out of 5 by from Unique product This give some you a medium hold and shine like a gel but isn't flakey. I also isn't greasy like other pomades can be. I don't know that I could say I've tried another product that does what this one does. It's not my favorite for everyday but certain occasions call for a shiny slick hairstyle, so I use this instead of gels now. I was sent this product to review.
Date published: 2017-02-07
Rated 5 out of 5 by from My go-to pomade This hard water pomade always gives my hair and look exactly what it needs. It's a firm hold without looking to crunchy. My hair looks fluid, shiny and silky and can I still run my fingers through it. I've used it for years and it's one of my favorites.
Date published: 2017-02-04
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