Daily Fortifying Shampoo 16 oz

Nutrient-enriched shampoo that repairs and strengthens scalp and hair

This nutrient-enriched shampoo promotes hair manageability & body. The first step in our shampoo and conditioner “Strengthening System” contains wheat protein and vitamin E for hair and scalp treatment that repairs and cleans without drying. Coconut extract delivers natural nutrients essential for healthy hair growth and acts as a remedy for dry scalp. The new & improved formula also features an invigorating mint sensation that not only tingles throughout your routine but leaves your hair smelling fresh and clean.


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Print Apply throughout hair, massaging into the scalp.
Rinse thoroughly. Repeat if necessary.

Customer Reviews

Daily Fortifying Shampoo is rated 3.7 out of 5 by 52.
Rated 5 out of 5 by from Great Shampoo for Everyone I was truly blown away how my hair felt and looked after using this shampoo. I have gotten numerous complaints about how nice my hair smells after using this shampoo. You don't need much product because it is so rich and moisturizing. I will definitely continue to use this shampoo and recommend it to everyone.
Date published: 2020-01-26
Rated 5 out of 5 by from No itchiness -- Just clean hair. I have an incredibly sensitive scalp. Surprisingly, most sulfate-free "natural" shampoos -- even from luxury brands--irritate it, causing unbearable itchiness. Furthermore, they tend to not clean well. This shampoo not only cleans well, but does so without irritating my scalp. Additionally, the scent is energizing and pleasant. I bought the small size and immediately came back and bought the larger size. That should tell you how much I love it. Buy this shampoo and the corresponding conditioner.
Date published: 2018-02-15
Rated 3 out of 5 by from Cheaper Formula This shampoo is still OK and I still use it, but I'm very disappointed in the formula change. There was nothing wrong with the Daily Protein Shampoo and this definitely is not an improved formula. Several higher quality ingredients have been removed from this formula, which now contains rubbing alcohol. You removed peppermint and tea tree oil, which helped my scalp. At this price point, there's no reason to remove those ingredients. I won't buy this again. Bring back DPS.
Date published: 2018-11-19
Rated 5 out of 5 by from Best shampoo for my curly hair I used to use Baxter's old shampoo because I loved the mint scent / tingling sensation but I sometimes felt like it dried out my hair. This shampoo doesn't do that and honestly I don't think my hair has ever felt softer/healthier after switching shampoos. It's hard to describe but my hair just feels "better"... I think people with coarse/curly will be able to relate!
Date published: 2019-02-01
Rated 2 out of 5 by from Too expensive I used to love baxter. It was the only line I used. After L’Oréal acquired it, all the prices got jacked up. I understand you have to make a profit but the 8oz shampoo is more expensive than the 10 oz used to be. It’s always been a luxury product but it used to rely on its products rather than partnerships and product placement. They changed the ingredients to make it less expensive to produce.
Date published: 2018-04-05
Rated 5 out of 5 by from Great Smell This shampoo smells wonderful and great. It made my hair really soft and smooth. I would highly recommend this product. As a male I typically don't spend as much time and money on my hair, but I would use this product again.
Date published: 2020-01-26
Rated 5 out of 5 by from great shampoo great shampoo has a minty scent and works well. shampoo has a great thick lather and rinses off clean. give the scalp a slight tingle when you are washing your hair its pretty relaxing. really solid shampoo
Date published: 2020-01-27
Rated 1 out of 5 by from Old product was much better Got this at Nordstrom recently after remembering how much I loved the daily protein shampoo. This was a shock since it is nothing like the feel, scent, and consistency of the old product. I hope the team listens to the myriad reviews bemoaning the formula change and brings back the old product.
Date published: 2019-04-13
Rated 2 out of 5 by from not the same- miss the old forumula In the past, I loved this shampoo because it seemed gentle. the mint was so fresh and my hair really shined . my hair and it always felt clean and soft. . now it seems like any other shampoo. i like the bottle though
Date published: 2018-10-14
Rated 5 out of 5 by from Great smell and texture I got this product last week and tried it for the first time and was amazed at the outcome It made my hair very smooth silky and made it feel really clean. I tried a different Product the day before and really paid attention to how it made my hair feel and then I use this product the day after and you could really really tell the difference.
Date published: 2020-01-25
Rated 5 out of 5 by from Satisfied I would say this shampoo is worth buying for. Yes it is pricey but you get what you paid for as they said and this product just proved it. My hair is soft and makes is easier to comb even in the morning. It even more works perfect with the conditioner.
Date published: 2020-01-25
Rated 2 out of 5 by from Very upsetting Majority of the time when you apply shampoo you notice a lather developing on your head. There literally wasn’t one. On top of which I didn’t like the mint smell. My hair didn’t feel any different after wash.
Date published: 2020-01-26
Rated 5 out of 5 by from Baxter Daily Fortifying Shampoo smells great! My review is on Baxter daily fortifying shampoo. I love the mint scent and the way it makes my hair feel. It makes my hair feel so soft and healthy and I am glad that I tried it. My hair feels really good using this shampoo. I have curly hair and it seems to make it softer and more manageable. I have never tried the old formula, but I have read the reviews. Regardless of what the reviews have said, I think that this product is very good and I will certainly buy it.
Date published: 2020-01-23
Rated 5 out of 5 by from awesome I had spent the night at my sons house and this is the only shampoo and conditioner he had. I used this and fell in love, later in the day I could tell a difference in my hair, I know it is for men but it worked great for me. I am wanting to get some for my boys at home.
Date published: 2018-02-18
Rated 2 out of 5 by from New formula does not condition Old formula conditioned, new does not. Sell more conditioner, bottom line.
Date published: 2018-09-24
Rated 4 out of 5 by from I'm probably not the target audience.. As someone who frequently buys drug store hair products based on price, I don't think I am the target audience. However, I like the idea of buying a quality shampoo. I tried the shampoo out, and it cleans and smells nice, like most shampoos. However, when compared to drug store products, I'm just not sure it cleans or cares for my hair much better than cheaper alternatives. I could be completely wrong, but this is just my two cents.
Date published: 2020-01-21
Rated 5 out of 5 by from Leaves your hair looking good and smelling fresh I have never really put much thought into the shampoo that I use and for that my hair has really paid the price. I was cautiously optimistic about trying this shampoo but after a few washes I can say that I am impressed. My hair has never looked better, it isn’t as dry and has an overall healthier feel. It also smells great, it has a light peppermint smell that leaves me feeling and smelling fresh all day.
Date published: 2020-01-23
Rated 4 out of 5 by from Good clean feel I really enjoyed the thicker shampoo wasnt runny like alot of others. It also had a nice strong smell of mint and with conditioner made my hair really soft and felt great. The shampoo doesn't have a strong cool tingle like the conditioner , but was very nice in a warm shower. I feel that its a high quailty brand and the price a little high but is most likly worth it.
Date published: 2020-01-24
Rated 5 out of 5 by from Great shampoo! I was looking for a new shampoo and came across this! I am hooked with just 1 wash. My hair is squeaky clean, soft and manageable. I love it and will be switching to it from now on. I can't wait to recommend it to my friends!
Date published: 2020-01-24
Rated 5 out of 5 by from Works great! I received this product to try and I liked how it worked with the conditioner. My hair felt clean, looked great, styled nicely afterwards. I hadn’t heard of this brand prior to trying and I would add it to my daily regime.
Date published: 2020-01-24
Rated 4 out of 5 by from Solid Shampoo I have genuinely noticed a difference in my hair health since using this product. It lasts a long time if you only use one pump at a time (which was plenty for me, and I have thick hair). I’m glad they added a smaller size option, as well.
Date published: 2018-02-21
Rated 4 out of 5 by from Good at strengthening and hydrating hair I recently received this fortifying shampoo by Baxter of California. In the couple days I have used it I have seen a noticeable difference in the strength and hydration of my hair. I would like to see how well it works after using the product for sometime. As of right now, I would recommend this product.
Date published: 2020-01-23
Rated 5 out of 5 by from this shampoo is really good Previously, I used to use the previous generation of shampoos from Baxter of California, trying the updated version of this shampoo , I was not disappointed and I liked it!Now I can not use other shampoos))
Date published: 2018-02-19
Rated 5 out of 5 by from Great Product I've always loved Baxter products and I really do love their shampoos and conditioners. This is a basic shampoo but it lathers really well and leaves my hair feeling strong, clean, and has a great scent. Definitely give it a shot if you're looking for something new.
Date published: 2020-01-23
Rated 2 out of 5 by from ok So i tried this and did not get enough to even make a informed decisions it was ok but i was not very satisfied with my results but it might be good for you you shuld give it a try and see for yourself i would definitely not recommend this product to a friend.
Date published: 2020-01-24
Rated 5 out of 5 by from Great stuff I use this proctor very frequently and consistently get compliments on how good it smells and how shinny and smooth it keeps my hair. Sometimes I catch my girlfriend trying to steal it from me! Highly recommend and can’t say enough good things!
Date published: 2020-01-24
Rated 5 out of 5 by from Smells great and makes your scalp feel clean It’s been my go to shampoo. Good scent, leaves hair clean with no buildup, you don’t need to use a lot , a little goes a long way. A major step ahead of the stuff you would find at your local big box store. Looking to buy another bottle soon.
Date published: 2020-01-24
Rated 5 out of 5 by from Great Product I have used this shampoo for a week now and really like it. It resembles the tree oil shampoo in smell with a minty fresh sent that isn’t to strong. It lathers up nicely while introducing just a little tingle with coolness on the scalp.
Date published: 2020-01-23
Rated 4 out of 5 by from Shampoo The shampoo did smell really good. It was just enough for my hair. I loved the smell of it. It wasn't like runny nor was it thick either. Made my hair nice and clean. I did wet my hair first before putting in the shampoo. I liked that it has vitamin E in there,and that it's for all hair types.
Date published: 2020-01-23
Rated 5 out of 5 by from Great shampoo My girlfriend really likes this shampoo. She tried the conditioner too and says the combination of both make a healthy difference in her hair. She plans on continuing to use it since it is a good product.
Date published: 2020-01-23
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