Daily Fortifying Shampoo

Nutrient-enriched shampoo that repairs and strengthens scalp and hair

This nutrient-enriched shampoo promotes hair manageability & body. The first step in our shampoo and conditioner “Strengthening System” contains wheat protein and vitamin E for hair and scalp treatment that repairs and cleans without drying. Coconut extract delivers natural nutrients essential for healthy hair growth and acts as a remedy for dry scalp. The new & improved formula also features an invigorating mint sensation that not only tingles throughout your routine but leaves your hair smelling fresh and clean.



In Stock


Print Apply throughout hair, massaging into the scalp.
Rinse thoroughly. Repeat if necessary.

Customer Reviews

Daily Fortifying Shampoo is rated 3.0 out of 5 by 27.
Rated 3 out of 5 by from Cheaper Formula This shampoo is still OK and I still use it, but I'm very disappointed in the formula change. There was nothing wrong with the Daily Protein Shampoo and this definitely is not an improved formula. Several higher quality ingredients have been removed from this formula, which now contains rubbing alcohol. You removed peppermint and tea tree oil, which helped my scalp. At this price point, there's no reason to remove those ingredients. I won't buy this again. Bring back DPS.
Date published: 2018-11-19
Rated 5 out of 5 by from Best shampoo for my curly hair I used to use Baxter's old shampoo because I loved the mint scent / tingling sensation but I sometimes felt like it dried out my hair. This shampoo doesn't do that and honestly I don't think my hair has ever felt softer/healthier after switching shampoos. It's hard to describe but my hair just feels "better"... I think people with coarse/curly will be able to relate!
Date published: 2019-02-01
Rated 2 out of 5 by from Too expensive I used to love baxter. It was the only line I used. After L’Oréal acquired it, all the prices got jacked up. I understand you have to make a profit but the 8oz shampoo is more expensive than the 10 oz used to be. It’s always been a luxury product but it used to rely on its products rather than partnerships and product placement. They changed the ingredients to make it less expensive to produce.
Date published: 2018-04-05
Rated 1 out of 5 by from Old product was much better Got this at Nordstrom recently after remembering how much I loved the daily protein shampoo. This was a shock since it is nothing like the feel, scent, and consistency of the old product. I hope the team listens to the myriad reviews bemoaning the formula change and brings back the old product.
Date published: 2019-04-13
Rated 2 out of 5 by from not the same- miss the old forumula In the past, I loved this shampoo because it seemed gentle. the mint was so fresh and my hair really shined . my hair and it always felt clean and soft. . now it seems like any other shampoo. i like the bottle though
Date published: 2018-10-14
Rated 5 out of 5 by from awesome I had spent the night at my sons house and this is the only shampoo and conditioner he had. I used this and fell in love, later in the day I could tell a difference in my hair, I know it is for men but it worked great for me. I am wanting to get some for my boys at home.
Date published: 2018-02-18
Rated 2 out of 5 by from New formula does not condition Old formula conditioned, new does not. Sell more conditioner, bottom line.
Date published: 2018-09-24
Rated 4 out of 5 by from Solid Shampoo I have genuinely noticed a difference in my hair health since using this product. It lasts a long time if you only use one pump at a time (which was plenty for me, and I have thick hair). I’m glad they added a smaller size option, as well.
Date published: 2018-02-21
Rated 5 out of 5 by from this shampoo is really good Previously, I used to use the previous generation of shampoos from Baxter of California, trying the updated version of this shampoo , I was not disappointed and I liked it!Now I can not use other shampoos))
Date published: 2018-02-19
Rated 1 out of 5 by from Overglorified grocery store shampoo The original protein shampoo was what first got me hooked Baxter but now it just feels like something I could get at any grocery store now. Not worth it.
Date published: 2019-10-19
Rated 5 out of 5 by from Hair feels great! I love the light scent of this shampoo and it always cleans my hair very well without it drying or leaving anything behind. I highly recommend it!
Date published: 2018-02-15
Rated 5 out of 5 by from What an improvement! Recently received a sample and was blown away. Smells great and it leaves your hair clean and very manageable without drying. Excellent product!
Date published: 2018-02-10
Rated 4 out of 5 by from Smells great and left my hair soft and shiny The scent of this shampoo is invigorating and left my hair shiny and soft. I have extremely thick hair and I definitely enjoy using it.
Date published: 2019-04-30
Rated 5 out of 5 by from Fresh and Cleansing This is definitely my favorite shampoo. I always love mint scent when it comes to shampoos. This makes my hair feel clean healthy.
Date published: 2018-02-20
Rated 5 out of 5 by from Great product Has a really nice lather and an awesome mild peppermint/spearmint gum type scent. Washes clean and doesn't leave any residue.
Date published: 2017-11-21
Rated 2 out of 5 by from Miss the daily protein shampoo I don’t know why you have discontinued the old formula, it was great ant the new one not as good as the other one.
Date published: 2019-09-20
Rated 2 out of 5 by from Not sulfate free I was looking for something that is sulfate free. These shampoo and conditioners aren't them.
Date published: 2019-08-27
Rated 4 out of 5 by from Standard Shampoo Good shampoo but for the price, still a little expensive. Would and will buy again though!
Date published: 2018-02-20
Rated 5 out of 5 by from Excellent Shampoo! Much better than before! I noticed that Baxter was changing many of their product formulations including the shampoo so I decided to try a sample. I was blown away by the new Fortifying Shampoo. My hair is very particular about products as it tends to be very dry and coarse. The older formula from Baxter, The Daily Protein Shampoo was terribly drying and made my hair feel and look like straw so obviously I couldn't use it. This new formula is wonderful as it does a great job of cleaning my hair without drying it out. The new shampoo goes great with the new conditioner. I don't understand the negative reviews I see here. This new formula is far superior to its predecessor. So much so that after trying a sample I immediately ordered the large 16oz size Baxter Shampoo and Conditioner set and have been incredibly pleased with the results as my difficult hair has been so much easier to manage since I started using this new and much improved formula! For the life of me I don't understand why some people think the new formula is cheaper as it seems much superior to me. I have tried many high end grooming products. Too many to count in fact and I am confident saying that this shampoo is one of the very best I have ever tried. Highly recommended!
Date published: 2018-12-01
  • y_2019, m_12, d_9, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.3
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_27
  • loc_en_US, sid_C-FortifyingShampoo, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_baxterofcalifornia
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 144ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product