Daily Fortifying Shampoo 8 oz

Repairs and Clenses Scalp and Hair / All Hair Types
This nutrient-enriched shampoo is the first step in our shampoo and conditioner “Strengthening System.” Coconut extract delivers natural nutrients essential for healthy hair growth and acts as a remedy for dry scalp, while wheat protein and vitamin E repair and cleanse without drying.

8 oz / 236 ml

Deliver to Me Every


In Stock



Why you'll love it:

Promotes healthy hair growth

Repairs and cleanses without drying

Invigorating mint sensation

  • Suitable for all hair types
  • Promotes hair manageability & body
  • Features an invigorating mint sensation that not only tingles throughout your routine but leaves your hair smelling fresh and clean
  • Paraben-Free
  • Follow with Daily Fortifying Conditioner
  • Apply throughout hair, massaging into the scalp.
  • Rinse thoroughly.
  • Repeat if necessary.

Customer Reviews

Daily Fortifying Shampoo is rated 3.7 out of 5 by 87.
Rated 5 out of 5 by from Great shampoo I used different shampoo in past. Buy I have to say this is the no 1 shampoo for my hair. My hair looks shiny and smooth. Also my hair doesn't need straightener. I will buy a conditioner to go with it too. Great product.
Date published: 2020-07-05
Rated 4 out of 5 by from Softer Hair Just started using the Daily Fortifying Shampoo this week. I typically wash my hair every other day, and, I can already tell a difference. My hair is noticeably softer and shinier since I made the switch. Great shampoo that I plan to use again and again.
Date published: 2020-04-12
Rated 5 out of 5 by from Fantastic Product! Great product...smells great, feels great and has an awesome lather. Also the packaging is very cool. I have thin hair and I get all day lift with this shampoo. I wash my hair everyday, too. I highly recommend this.
Date published: 2020-03-17
Rated 4 out of 5 by from Minty Clean I've only used Baxter's Fortifying Shampoo a couple of times, but my initial impressions are it's really nice. It has a strong, minty odor and I like the lather. It rinses easily as well. I've also paired it with the conditioner which I really like.
Date published: 2020-02-13
Rated 5 out of 5 by from Great Product I was extremely please with this shampoo. Smelled pleasantly and not too over bearing. Rinsed right out and didn’t feel like I had to rinse continuously. Let my hair extra soft and silky smooth. Highly recommend
Date published: 2020-02-11
Rated 4 out of 5 by from Nice product I have both the fortifying shampoo and conditioner and I am pretty satisfied with them. I like that the smell is not strong and you only have to use a little. My hair feels stronger, longer and more moisturized.
Date published: 2020-02-09
Rated 3 out of 5 by from alright stuff I thought the shampoo was alright. My hair is not too demanding on what works and what does not and this stuff worked as well as any other shampoo I have used and nothing stood out for me to return to this product.
Date published: 2020-02-06
Rated 5 out of 5 by from Works great Daily Fortifing shampoo sudes up grear, and smells amazing. I love that I am able to use it everyday to make my hair healthier. It leaves my scalp feeling clean,refreshed, and hydrated. My hair looks shinny, soft, and healthy. It doesn't feel heavy or weighted down. I simply love the volume it gives my curls.
Date published: 2020-02-06
Rated 5 out of 5 by from Great shampoo I used this shampoo over the past few days and my hair has never felt so clean. The scent of this shampoo smells great as well. If you’re looking for a great shampoo/conditioner combo, you can look no further.
Date published: 2020-02-05
Rated 5 out of 5 by from Feels clean! Using the shampoo made my hair feel so clean. Most of them time I only had to wash it once, but sometime I would use twice just to get extra clean. It doesn’t take much either. I’ll be buying this again!
Date published: 2020-02-05
Rated 5 out of 5 by from Seems nice I tried this for a day, which I'm not sure is enough time to get all the forifying effects. However, I can say that it smelled good and my hair felt nice and had good shine and managability. I'd be curious to see how it works if I use it for a whole month.
Date published: 2020-02-05
Rated 5 out of 5 by from GREAT I’m so happy with this product !! I DONT UNDERSTAND HOW I WENT WITHOUT IT IN MY LIFE. I extremely extremely recommend buying this and should try it yourself. Would not want to regret anything and this is for sure not a regret.
Date published: 2020-02-04
Rated 3 out of 5 by from Fine This shampoo is fine. It washed my hair, but it didn't do anything magical that would justify the ridiculous price for it. It hasn't caused me to sprout new hairs or change my hair to a preferred color or made my wildest dreams come true. Just a regular old shampoo. Nothing more. Nothing less.
Date published: 2020-02-04
Rated 5 out of 5 by from I loved it I usually just buy what's on sale when it comes to shampoo , but I have to say I think I'll purchase this again , I really like the minty smell , hair felt really clean and soft , my girlfriend tried it and she loved it to
Date published: 2020-02-04
Rated 4 out of 5 by from Better hair and scalp I have been using the shampoo & conditioner for a week and have seen visible results. I don’t know that you could really review them separately since I feel they complement each other and would be odd to use one without the other. Hair feels and looks good. My wife likes to run her fingers through my hair when we lay on the couch and can confirm this stuff has helped. Scalp is not itchy or flaking. Has a nice fresh and crisp scent. I really like natural ingredients. It makes me feel better that I’m not using any harsh chemicals on my hair and scalp.
Date published: 2020-02-03
Rated 4 out of 5 by from Good product I got this a while ago, leaves your hair silky smooth. I like this better than my normal shampoo,. I have dey scalp real bad and thus has helped alot. Will definetly recommend this to my family and friends.
Date published: 2020-02-03
Rated 4 out of 5 by from Great product This is a review for the Daily Fortifying Shampoo I have been using this for a few days now, and i immediately felt a difference in my hair. I would like to see how this affects my hair in the long run, but for now i am happy with the product and would recommend to all!a
Date published: 2020-02-03
Rated 4 out of 5 by from Clean & smooth! Leaving a review for shampoo and conditioner isn't always the easiest of tasks to complete, but this Baxter of California turned out to be a nice-smelling shampoo that went on smoothly, came off easily, and left my hair feeling clean, smooth, and silky. It has a nice, not overly strong scent, and complimented well with the Baxter of California Fortifying Conditioner. Overall, as shampoos go, this one was nice!
Date published: 2020-02-03
Rated 4 out of 5 by from Great product This shampoo left my hair feeling very refresh and clean. With a good moisturizer I can see myself continuing to use this product in the future. I don’t really care for the watery base but it still gets the job done.
Date published: 2020-02-01
Rated 2 out of 5 by from This shampoo is okay... I used this shampoo and don't really see why or how it is any better than the Nioxin I use at home. I was underwhelmed with the product. It does smell good, but that doesn't justify me switching from my current product.
Date published: 2020-01-31
Rated 5 out of 5 by from Wife loved it My wife has been looking for a hair product that will help her hair that has been damaged from years of pool chlorine, sun, and gym sessions... she loved this shampoo. Now I have to go pick up some more! Smelled great and washed out easily. Leaves her hair in great shape!
Date published: 2020-01-31
Rated 3 out of 5 by from Minty Baxter’s shampoo daily fortifying is very minty. It’s a little on the watery consistency but coats pretty well. I have very thick coarse curly hair with some balding so I deal with frizz on a daily base. There are two things that I don’t like about this shampoo, it has dried my hair out and caused more frizz to the point I can not control it, and the consistency. But I do enjoy the minty scent and feeling.
Date published: 2020-01-31
Rated 5 out of 5 by from Great for my hair I received a sample packet of this shampoo and conditioner to try. The first thing I loved was the minty smell. It’s very energizing and refreshing. It’s almost like tea tree oil scent but no tea tree oil I can see in the ingredients. The shampoo lather is great. My hair feels clean without all the build up. Overall, love this shampoo it has worked great for me and my hair.
Date published: 2020-01-31
Rated 3 out of 5 by from Baxter Daily Fortifying Shampoo Baxter Daily Fortifying Shampoo - Its shampoo, it smells good, not greasy but would prefer something sulfate free. Nothing special or unique but it'll do the job. I have used both the new and the old and although the new seems OK I also miss the old formula.
Date published: 2020-01-29
Rated 4 out of 5 by from Nice Product The product had a great consistency with a silk like feel. The vigorating minty scent made for a pleasant experience. I loved the foam lather it created getting deep down to the roots. My scalp felt refreshed with a cool sensation and my hair moisturized.
Date published: 2020-01-29
Rated 5 out of 5 by from Great Refreshing feel This felt great on my scalp. It didn't leave it feeling dry; instead it left my scalp feeling refeshed and moisturized without a greasy feel. My hair felt stronger and moisturized after use. The scent was fresh and minty.
Date published: 2020-01-29
Rated 4 out of 5 by from Fortifying Shampoo I received a small amount of this shampoo to try and based on the one time use amount it seems like a good shampoo. My hair felt clean and I can feel that the shampoo has moisturizing properties to it.
Date published: 2020-01-29
Rated 5 out of 5 by from Great Shampoo I bought this shampoo a month ago and have been using it around 3-4 times a week. It makes my hair super soft but strong. It is very refreshing and makes my hair glow. I would recommend this product to anyone.
Date published: 2020-01-27
Rated 5 out of 5 by from great shampoo great shampoo has a minty scent and works well. shampoo has a great thick lather and rinses off clean. give the scalp a slight tingle when you are washing your hair its pretty relaxing. really solid shampoo
Date published: 2020-01-27
Rated 5 out of 5 by from Great Shampoo for Everyone I was truly blown away how my hair felt and looked after using this shampoo. I have gotten numerous complaints about how nice my hair smells after using this shampoo. You don't need much product because it is so rich and moisturizing. I will definitely continue to use this shampoo and recommend it to everyone.
Date published: 2020-01-26
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