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This nutrient-enriched shampoo is the first step in our shampoo and conditioner “Strengthening System.” Coconut extract delivers natural nutrients essential for healthy hair growth and acts as a remedy for dry scalp, while wheat protein and vitamin E repair and cleanse without drying.
16 oz / 473 ml
16 oz / 473 ml
SEE IT IN ACTION
Why you'll love it:
Promotes healthy hair growth
Repairs and cleanses without drying
Invigorating mint sensation
- Suitable for all hair types
- Promotes hair manageability & body
- Features an invigorating mint sensation that not only tingles throughout your routine but leaves your hair smelling fresh and clean
- Follow with Daily Fortifying Conditioner
Print AQUA / WATER, SODIUM LAURETH SULFATE, CITRIC ACID COCAMIDOPROPYL BETAINE, GLYCERIN, SODIUM HYDROXIDE, SODIUM CHLORIDE, HEXYLENE GLYCOL, PARFUM / FRAGRANCE, SODIUM BENZOATE, SALICYLIC ACID, POLYQUATERNIUM-10, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, LIMONENE, TOCOPHEROL, SODIUM ACETATE, COCOS NUCIFERA FRUIT EXTRACT / COCONUT FRUIT EXTRACT, PHENOXYETHANOL, ISOPROPYL ALCOHOL, XANTHAN GUM, CI 42090 / BLUE 1, CI 19140 / YELLOW 5, POTASSIUM SORBATE
- Apply throughout hair, massaging into the scalp.
- Rinse thoroughly.
- Repeat if necessary.
YOU’LL PROBABLY ALSO LOVE THIS STUFF
Daily Fortifying Shampoo is rated out of 5 by 85.
Rated 1 out of 5 by Disappointed from Thanks for the warning!! I had been a loyal customer of the original formula shampoo for a number of years and always bought enough in one order to last about a year. Just came back and was ready to order a new batch when I read that the formula has been changed, and the reviews are not good to say the least, and the company is doing nothing to pay heed to their loyal customers' wants and warnings. Baxter, or whoever now owns Baxter...get with the times. I'm not returning as a customer until you understand that your original customers made you a success. Social media is a powerful tool, for better or for worse. You are headed in the "for worse" direction.
Date published: 2019-07-05
Rated 1 out of 5 by EMS9 from Shampoo Formula Change Reading the reviews about the shampoo change is quite disappointing. I have used both the new and the old and although the new seems OK I also miss the old formula. I have to say that it’s nice of you to respond to the comments Baxter ... but your response is hollow and no one really cares about the additive of citric acid in your shampoo! I don’t think that was the point for many of us and it seems that the new formula has clearly cheapened the product and our perception of the product!! Perhaps you should keep this new formula if you must but come out with perhaps Baxter Classic Shampoo - it would go along way in improving sales and showing your loyal customers how much you listen and care.
Date published: 2018-12-09
Rated 1 out of 5 by baxteristhenewsuave23 from Terrible formula change The old Daily Protein Shampoo was great, and I'm not sure why you had to go and ruin a good thing. Well, obviously you did it to increase profits. But the new shampoo shares almost nothing in common with the old shampoo, especially not the scent, invigorating sensation, or reasonable price. I've bought the Fortifying Shampoo once since the change, and won't do so again. You'll "share this feedback with the team" or whatever, but you obviously don't mind selling your soul or cheaping out on your products if it means expanding your market base. Oh well! #latestagecapitalism
Date published: 2018-11-23
Rated 2 out of 5 by RGP2 from Disappointed in Formula Change I have been a loyal Baxter product customer for some time and loved the "daily fortifying shampoo." Unfortunately, I did not pay careful attention when placing my most recent order. They changed the formula and it no longer contains various ingredients such as "tea tree oil" (among others). The new formula, in my opinion, is just okay and nothing special (let alone worth the price). The prior formula kept my dry scalp (and mild flaking) in check and it felt better while shampooing (more of a tingle). This new formula does neither of these. Yes, the price is now lower for more product, but I really do not care for more of a product that is "nothing special." Sorry, but you've lost a loyal customer
Date published: 2018-08-19
Rated 1 out of 5 by Motown from Terrible new change My local barber who I have gone to for years used the protein shampoo and I was sold on it the first time I got a wash there. Just bought more not really paying attention to the labeling etc and on first use noticed an immediate difference. This new product smells and feels like a supermarket shampoo. But costs triple the amount. They have removed all the quality that was good about the original now that they sold out to a big corporation. Sad to see a good quality product disappear. This new product is terrible and not worth the money.
Date published: 2018-11-26
Rated 2 out of 5 by Parker from So disappointed! I have been using Baxter’s Daily Protein Shampoo for almost a decade, usually buying multiple bottles at a time since I buy it online. As I was tuning out of my last bottle I was surprised to see it had been replaced by the slightly more expensive Daily Fortifying Shampoo, but wasn’t overly concerned since I’ve always liked Baxter products. But, what a disappointment! No invigorating scalp tingle, no enveloping cloud of wintergreen aroma, and no more wide awake refreshed feeling. It felt instead just like using a generic supermarket shampoo rather than a bracing salon preparation. Among other things, I notice Tee Tree Oil and a number of other leaf oils are now missing from the ingredient list, and wonder if this production cost cutting measure has something to do with the blandness compared to its predecessor. One other thing I noticed by hesitated to mention is that it seems the pump mechanism on the new 16oz bottle delivers more shampoo than the old 10oz bottle, making you use it a bit faster. I’ll measure and confirm.
Date published: 2018-08-01
Rated 1 out of 5 by Bingchief from no i miss the daily protein shampoo. This kind leaves my hair dry and have way too much fluff just look like bad. As a guy who has long hair I gotta have things a certain way! BRING BACK DAILY PROTEIN
Date published: 2018-09-06
Rated 1 out of 5 by Berk Diesel from Bring back the old formulation! Many had asked for the old formulation. Probably some of us are willing to pay double for it. Manufacturing it again can’t be that much more difficult or costly. Please do bring back the old formulation or at the least explain why you cannot offer it anymore. I have not been a customer since this change and will never be unless the old formulation returns.
Date published: 2020-12-23
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