Styling Paste

Liquid Styling Paste for Semi-Matte Finish / Medium Hold
An easy-to-use and versatile liquid formula that combines all the benefits of elevated and modern styling without the hassle of breaking it down or the risk of clumping in the hair during application. Cactus Extract adds thickness and hold, while Agave and Ginseng nourish the hair, providing frizz-free control.


In Stock



Why you'll love it:

Easy-to-use liquid formula

Perfect for casual and polished styles

Promotes healthy hair with key ingredients

Print Cactus Extract adds thickness and hold, while Agave and Ginseng nourish the hair, providing frizz-free control. Start small and build this product for more hold.
  • Apply desired amount onto your finger trips and emulsify through your hands
  • Apply to your hair starting with your fingertips & beginning at back of your head and working forward to the front.
  • Apply more product to your hands to build to your desired style.
PRO TIP: Blow-dry hair into desired shape before styling. Use a small amount of the Styling Paste or Thickening Style Gel when blow-drying for pre-hold.

Customer Reviews

Styling Paste is rated 4.6 out of 5 by 98.
Rated 4 out of 5 by from Not your standard styling paste, but I like it! I've used a lot of random and varying styling pastes, buddies, gels, etc. over the years to style my always-short hair. I recently discovered this Baxter of California Styling Paste and was surprised at how much I like it. When I first squeezed a little of it in my hand for application, I was a little taken aback that it looked and felt more like lotion than a hair product, but, much to my surprise, I liked it. It goes on easy and smooth, holds well without being tacky and gross at the end of the day, and comes in an easy-to-use squeeze tube. You can always count on Baxter of California and this product is no exception.
Date published: 2021-07-14
Rated 5 out of 5 by from Works and Smells Great! I love Baxter of California hair products! I've been using their clay pomade for years and it has been my favorite for styling my hair. I decided to branch out and try something different from them, especially since I've been keeping my hair shorter recently. This styling paste smells amazing and works perfectly. I can't ask for a better combination with a hair product! As the description says, the finish isn't as matte as the clay pomade. When my hair is longer, I prefer the more matte finish but it's not as big of a deal when it's shorter. Even still, the finish isn't crunchy or shiny. It's perfect!
Date published: 2021-07-12
Rated 5 out of 5 by from Holds my hair in place! I really like the tube the styling paste comes in. It's very elegant and reeks of high quality. I like that I can have the paste stand upright as I can place it in my bathroom cabinet and take up minimal space. The paste is not too thick or sticky, which can create clumps for me. It comes out as a lotion-like liquid but once rubbing it in my hands, it becomes a paste that can hold my air in place. It holds all day as well. I also like the smell of the paste as it reminds me of the products I get put in my hair at a high end barber/salon. It's a really soothing smell. I definitely recommend this product!
Date published: 2021-07-06
Rated 4 out of 5 by from Gluey but light styling paste I recently got the Styling paste from Baxter of California and it is a decent product. It has a glue-like consistency and it is not the easiest to apply on hair. I would have preferred something lighter, but surprisingly once applied it is very light in the hair. Hair does not seem like plastered or oiled down. It is also pretty good in holding the hairstyle for the whole day. I wash up the product in my evening bath and it is able to washed away pretty easily. The scent is pleasing and mildly sweet. Not at all bothersome. Like the product.
Date published: 2021-07-26
Rated 5 out of 5 by from Great Way to Mange My Longer Hair Like many other men in the pas year or so, I've experimented with keeping my hair longer. When covid hit, I let it grow and have only gotten it cut a few times over the past year, opting for the longer, flow look. I have thick and semi curly hair and I often get annoyed with how it looks natural, but have trouble finding the right product to use. I've really liked this Baxter of California styling paste so far and feel like it's a great combination of hold and texture. I can use it while my hair is still a bit damp, then style like I want it to. After drying, I can still manipulate the hair a bit for final touches. It doesn't leave my hair too stiff and gives it a natural feel. Also it smells nice. And the bottle is a good size for travel as well.
Date published: 2021-07-14
Rated 5 out of 5 by from My new favorite styling paste! I am very particular when it comes to hair products. I've always preferred a matte finish with medium hold, so I decided to give this styling paste a try and I'm so glad I did! It's easy to apply and doesn't clump up like some other products. It's versatile because it can be used on wet or dry hair. I get the best results when applied to damp hair and then blow-dry with a brush. This product is truly a matte finish with medium/strong hold that lasts for hours. I love the way this product makes my hair look and I highly recommend it!
Date published: 2021-06-24
Rated 5 out of 5 by from Great stuff This styling paste comes in a squeeze tube with a very small spout, which is much appreciated. When it comes to my hairstyle, a little bit of this stuff goes a long way, as I do not go for a wet look. It has a very slight aroma, like cactus water. It is in no way overpowering and is very pleasant. It has a nice medium hold and can easily last you through an easy work day or social event, so long as you are not working up a sweat. If you want me honest opinion on this product, I would say give it a shot. I am happy with it.
Date published: 2021-07-10
Rated 5 out of 5 by from Just Purchased from Baxter Finley! Just got this from their barbershop in West Hollywood. Love it. Perfect for a casual look for a relaxed dinner or afternoon date. Looking forward to trying this out more at home. Smells great too. I will say it’s a little sticky - but i guess that gives it good hold!
Date published: 2021-03-15
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