Styling Paste

Liquid Styling Paste for Semi-Matte Finish / Medium Hold
An easy-to-use and versatile liquid formula that combines all the benefits of elevated and modern styling without the hassle of breaking it down or the risk of clumping in the hair during application. Cactus Extract adds thickness and hold, while Agave and Ginseng nourish the hair, providing frizz-free control.
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HOW-TO VIDEO

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Why you'll love it:

Easy-to-use liquid formula

Perfect for casual and polished styles

Promotes healthy hair with key ingredients

Print Cactus Extract adds thickness and hold, while Agave and Ginseng nourish the hair, providing frizz-free control. Start small and build this product for more hold.
Print AQUA / WATER / EAUBUTYLENE GLYCOLSTEARETH-20STEARETH-2OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMERPETROLATUMSODIUM ACRYLATES COPOLYMERSTEARYL ALCOHOLAMP-ACRYLATES/ALLYL METHACRYLATE COPOLYMERCETEARYL ALCOHOLPHENOXYETHANOLPARFUM /FRAGRANCEAMINOMETHYL PROPANOLCAPRYLYL GLYCOLMALTODEXTRINLECITHINBIS-DIGLYCERYL POLYACYLADIPATE-2SORBIC ACIDBENZOIC ACIDGLYCERINPEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMERPROPYLENE GLYCOLALPHA-ISOMETHYL IONONEDIPROPYLENE GLYCOL AGAVE TEQUILANA LEAF EXTRACTLINALOOLGERANIOLGOSSYPIUM HERBACEUM EXTRACT / COTTON EXTRACTPANAX GINSENG ROOT EXTRACTCITRONELLOLEUGENOLCEREUS GRANDIFLORUS FLOWER EXTRACT / CACTUS FLOWER EXTRACTGLUCOSESODIUM BENZOATELACTIC ACIDPOTASSIUM SORBATE
Print
  • Apply desired amount onto your finger trips and emulsify through your hands
  • Apply to your hair starting with your fingertips & beginning at back of your head and working forward to the front.
  • Apply more product to your hands to build to your desired style.
PRO TIP: Blow-dry hair into desired shape before styling. Use a small amount of the Styling Paste or Thickening Style Gel when blow-drying for pre-hold.

Customer Reviews

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Styling Paste is rated 4.6 out of 5 by 97.
Rated 5 out of 5 by from Not too strong of a hold, which is great! I was looking for something that would keep my hair in place without it being maximum hold, this product works great. I also really like the smell, very soft, not over powering like some to the other products I tried. It also washes out very easily, which I can't say is the experience I've had with many products. If you want something that will allow you to style your hair how you like it and not make it hard as a rock, this is a great option.
Date published: 2021-07-14
Rated 5 out of 5 by from Glad I tried it! I have not used hair gel or paste in ages. But recently I decided it was time to put a bit more thought into my hair and I picked up this styling paste. I have been very pleased with the results, I feel like a lot of hair products leave a gross residue on your hands and this one not so much. It provides the right amount of stick without leaving my hair looking like a wax doll. I will definitely be picking up another tube.
Date published: 2021-07-19
Rated 5 out of 5 by from Mild scent I was looking for quality paste that didn’t have too much of a scent. This one sort of smells like teddy grahams. Not directly by any means. But a very mild, slightly sweet smell is how I would describe it.
Date published: 2021-07-24
Rated 5 out of 5 by from Love! I have been trying to find a new product that is a more effective than my previous brand. I was having trouble with my hair holding it's style later in the day. The search is now over and this Baxter of California styling paste fixed my issue. It's matte holding style was a must, and it last all day long! It also smells wonderful, I highly recommend this product to anyone looking for a new affordable hair product.
Date published: 2021-07-13
Rated 5 out of 5 by from Best Yet! Really like the way this applies to either dry or damp hair. Holds well while leaving a soft to touch feel as if there were almost no product. A little goes a long way and a modest amount of moisture will further the effect of the product. Most men’s hair products are of cheap quality and fancy marketing. NOT this one. The exact opposite. It's a really good product and I would recommend it to anyone.
Date published: 2021-07-05
Rated 5 out of 5 by from Smells and works great! Most styling products that I’ve used have such an overwhelming aroma they mask my actual cologne. This one is pleasant but not overpowering. This products works really, really well on my short hair (medium fade length on tops me sides). This would not work when my hair gets longer between cuts. I can say in terms of stay power, it lasted an entire ER shift and held up. Highly recommend.
Date published: 2021-07-11
Rated 4 out of 5 by from Nice smell The Baxter paste has a nice and not too strong smell, a slightly liquid texture and the best thing is that it does not leave you white residue even if you comb your hair again after a while. It is matte, so no shiny hair. The bottle is very convenient to carry around and even though it is small, it would last quite a bit since you don’t need a lot of product to reach the desired look.
Date published: 2021-07-09
Rated 5 out of 5 by from Smells great Smells great! Love this smaller tube because I can bring it with me when I’m traveling. It works really well for me: I have a pixie cut and I can use the paste while my hair is damp to get it to sit the way I want it or after I blow dry/flat iron my hair to give it a little bit of texture and help it to dry where I like it! It has a matter finish and doesn’t get too stiff or clumpy
Date published: 2021-07-05
Rated 5 out of 5 by from Great Feel! I really enjoy using this styling paste. It is easy to dispense out of the container. I can control the amount that I need with ease. I use it in my hair after I shower in the mornings. A little bit will go a long way. I like the way it cuts through my hair with my comb. I can style my hair and it stays the way I want it. It is not sticky and feels good in my hair.
Date published: 2021-07-19
Rated 4 out of 5 by from Smells good This smells amazing. Are usually use a gel but I decided to switch off. I like the consistency. Works well and shorter here. Doesn’t take a long time to wash out of your hair which is amazing. Are used in my sons hair and it worked great on his hair too. He has a little bit of a finer hair so it falls easier.Stayed
Date published: 2021-07-21
Rated 5 out of 5 by from Baxter to the rescue My Covid hair is getting a bit unmanageable so I tried this Baxter styling paste and it is helping tremendously! Now that my hair is longer, it needs a little more control which this paste has provided. Able to direct my hair where I want it to go, without having the shiny gelled look. A little goes a long way too! So I think this product has great value!
Date published: 2021-07-05
Rated 2 out of 5 by from Didn’t love the texture it left my hair I’m Asian, with thick black hair. This styling paste did not have the extra strength to hold my hair in place. I usually go with that more messy look but it just left my hair looking oily. I wasn’t a fan. The scent itself wasn’t bad. I gave it two stars because I personally didn’t like it. I would def recommend this to someone who has thinner hair
Date published: 2021-06-28
Rated 4 out of 5 by from Holds up in place I love the smell of these paste. Some paste do not smell good but I love the mix of agave, ginseng and cactus extract. It has a sticky feel that keeps my hair in place for hours even when driving and the wind is really hard. It kept it's shape and do not move around. I did not have to use alot to get the hair style i wanted which is a plus.
Date published: 2021-07-09
Rated 5 out of 5 by from Looks and Feels Great! I picked up this styling paste to manage my curly hair in the mornings. I can't use anything too firm or it just looks and feels goofy. This styling paste is excellent! It goes on dry and does not leave my hair looking to shiny. It feels great and holds all day. I'm very pleased! Additionally this product smells awesome.
Date published: 2021-07-19
Rated 5 out of 5 by from Styling paste with great hold and feel This is an excellent styling paste that holds my hair all day without making it greasy. Love the fragrance that stays with me when I apply this paste. It also has nourishing ingredients like ginseng and agave that's good for my hair health. Would highly recommend it for daily use for great looking healthy hair that stays in place.
Date published: 2021-07-16
Rated 5 out of 5 by from Amazing Product I recently received Styling Paste from Baxter of California. The first two things I noticed right away is it smells nice and it doesn't leave behind any access gunk in your hair. It gives you a great natural look when styling as it is a lighter product to use in your hair. This is definitely a five star product!
Date published: 2021-07-19
Rated 5 out of 5 by from Hold without helmet hair! Are you looking for hold without helmet hair that lasts, then this paste is for you. I have used several Baxter's of California products in the past and I have always been impressed. This styling paste smells great and does a great job holding my style. No more frizzy hair by the end of the work day. Highly recommended.
Date published: 2021-07-14
Rated 5 out of 5 by from A little expensive, but very good! I got this for my son, who currently has a mohawk. It holds very well (yes, even for a mohawk), but keeps a very clean matte look. He didn't care for the gel he was using previously, which held well, but left his mohawk looking shiny/greasy.
Date published: 2021-07-22
Rated 4 out of 5 by from No residue The styling paste does not leave any residue in your hair, and holds all day. It does not make your hair shiny, just a matted look. More of a personal preference, but I do not like the scent. I would describe it as a strong vanilla scent. After it's been in your hair all day, you don't notice it too much.
Date published: 2021-07-09
Rated 4 out of 5 by from Decent product This hair paste has the consistency of glue. I prefer something that is a little easier to spread evenly across my hair. On the good side, it isn’t very sticky, provides a decent hold, and the smell is not overpowering. If you like the glue/paste consistency then this is a decent product.
Date published: 2021-07-20
Rated 5 out of 5 by from Really quality Very good quality styling paste. Has a long all day lasting hold and leaves no residual residue after. The smell is good too. No weird chemical smell. For the price and the amount in the tube we are talking a month plus of daily applications so it’s worth the money in my opinion
Date published: 2021-07-20
Rated 4 out of 5 by from Strong Hold This paste although having a thicker texture that all I could describe as like glue, once in my hair it was easy style my hair the way I wanted. Once dried it had a strong hold but still light weight and it didn’t feel like my hair was glued to my scalp.
Date published: 2021-07-21
Rated 4 out of 5 by from Descent Hold Great Smell Love how this product smells mostly. The holding ability is average at best, but it gets the job done. Also it does not look wet when you apply it. Looks nice hair sticks. It doesn't feel greasy or sticky in the hair. You obviously can tell it's there. It's a fairly smooth experience.
Date published: 2021-07-08
Rated 5 out of 5 by from Easy styling - semi-matte finish I like to use this to style my boys hair. They really enjoy the semi-matte finish which they say - looks clean as compared to the "greasy oily" look. The hold is great but not stiff and allows the hair to breathe a little. The one I used is scented but smells natural and light.
Date published: 2021-07-13
Rated 4 out of 5 by from Strong Hold, Smells Nice Love this styling paste. It holds my hair up strong, I have really thick hair btw. Also, it has a good smell to it. It held my hair through a 90+ degree day for about 6-7 hours outside. Would definitely recommend. My only knock on it was, it was a bit tough to wash off my hands.
Date published: 2021-07-14
Rated 5 out of 5 by from Holds All Day! Baxter of California medium hold styling paste really kept my hair in the style I use the whole day. It wasn't sticky in my hair or my hands. It didn't weigh my hair down either. This styling paste was very light and lasted a long time. The fragrance is light and refreshing.
Date published: 2021-07-08
Rated 4 out of 5 by from Works for a little I really like the scent of the Baxter of California - Styling Paste and I really liked the soft hold until about 2 hours later and the hold was gone. Easy to apply but was not long lasting. It started out looking and feeling good but I was upset when it pretty much disappeared.
Date published: 2021-07-09
Rated 5 out of 5 by from This may be my favorite... Of the three grooming products I've tried from Baxter, this may be my favorite.Only had it for a couple of weeks, but so far I like it better than the "Thickening Style Gel", or the "Cream Pomade", which was my prior top choice. Quick shipping, and great products. Thank you!
Date published: 2021-05-17
Rated 4 out of 5 by from Nice Hold, Minimal Fragrance I enjoyed this styling paste from Baxter. It held great, and only having a medium sheen is nice as I don't care for a wet look to my hair. The fragrance, while pleasant, was very subtle which was exactly what I wanted. My hair can be unruly, and this paste is able to tame it.
Date published: 2021-07-14
Rated 5 out of 5 by from Easy to use and long lasting Baxter's styling paste is great for my hair, especially during the summer when you often spend more time outside and want your hair to not lose it's style. The paste doesn't feel sticky or leave a residue, and is also not too shiny (more on the matte side).
Date published: 2021-07-19
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