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  • Grooming Low Down with Celebrity Stylist Marissa Machado

    We caught up with celebrity groomer Marissa Machado (@mnmachado)  to talk shop on her latest red carpet styling escapades. From Michael Keaton to Nick Jonas, Marissa knows what it takes to make men look their best, starting with Baxter of California. Q: What are your favorite products in the Baxter of California line? A: I love ... Read More

  • Spring Adventure with #Baxteronhand – GIVEAWAY

    Spring is upon us and it’s time for some adventuring. Everyone has different ways of exploring – some of you love adventure, some love to get horizontal in the sand. Either way, we want to know how you’re spending Spring and how having #Baxteronhand would make your time that much better. We’re giving away a year’s worth of ... Read More

  • Introducing the Baxter x Fancy Barbershop Series

    We’ve teamed up with FANCY (@fancy) to bring you into our world with a taste of what some of today’s biggest names in tech, entertainment, and sports talk about in the barber chair. In our first episode, we’re joined by Grammy-nominated singer, songwriter and entrepreneur Ryan Leslie (@ryanleslie), who has not sat on a barber chair ... Read More

  • 2017 Style Guide: Aaron Thornton

    Once upon a time, a German and a Swede met in Northern California and had Aaron. Aaron Thornton (@athor13) Aaron grew up in Yosemite, CA but left the world’s biggest trees for the world’s biggest fashion scenes—New York and Milan—where he modeled before moving to Santa Monica, CA. But don’t think he’s just a pretty face ... Read More